CRM Platform Manager

Advantages
Some of the advantages of being in this long term contract include exposure to the latest Adobe tools, being part of a rapidly growing team/department and working with an industry leader in the technology sector.

Responsibilities

Project Management and Customer Data Management (70%)

· Lead the evolution and management of Zero-Party and First-Party data capabilities and infrastructure, including but not limited to Adobe suite products (CDP, Campaign Manager V8, AAM).

· Develop and implement CRM 2.0 strategies that align with HQ expectation & timelines, ensuring seamless integration systems and execution of the project.

· Oversee the activation of business and marketing use cases to enhance customer data transformation and engagement strategies.

· Act as the liaison with business leads to translate business needs into actionable marketing opportunities through data identification that enhance customer retention, acquisition, and lifetime value.

· Ensure that customer data transformation outputs align with initial business objectives, delivering measurable value.

· Collaborate with local and global teams to develop, optimize, and automate data processing workflows.

· Enforce robust marketing data governance and compliance protocols aligned with company's global policy and Canadian Privacy Laws (PIPEDA, GDPR, and CASL).

· Own the end-to-end maintenance and troubleshooting of Customer Data Platforms (CDP) and Adobe Campaign Manager V8.

· Maintain data integrity, quality, and consistency across all marketing properties, ensuring compliance with industry standards.

· Coordinate with internal teams and external agency partners to build harmonized data structures for both online and offline channels.

· Establish and maintain seamless integration between all Zero-Party and First-Party data-driven marketing platforms.

· Develop and oversee strategies with Agencies of Record (AOR) to execute in-depth customer retention and acquisition campaigns, both ad hoc and automated.

· Lead data governance initiatives by collaborating with internal legal teams, IT, and external regulatory bodies to ensure adherence to data protection laws.

· Identify, diagnose, and resolve data integrity issues, working with developers and data teams to implement solutions.

· Work with developers to define technical implementation requirements for tracking, data collection, and integration projects.


Technology, Innovation & Process (30%)

· Champion the democratization of audience insights, ensuring data-driven decision-making across business functions.

· Partner with agencies and the Digital Team to push audience lists to AAM and media buying platforms for optimal campaign execution.

· Drive cross-functional collaboration between Marketing, IT, Sales, and Business Intelligence teams to enhance CRM effectiveness.

· Develop documentation, playbooks, and SOPs to streamline CRM Data processes and campaign execution.

· Assess data ingestion needs and recommend new data sources for enhanced segmentation and personalization.

· Partner with tech vendors and solution architects to continuously improve data pipelines, analytics capabilities, and automation workflows.

· Enhance customer engagement through hyper-personalized marketing initiatives based on AI-driven insights and predictive analytics.

· Monitor segment sizes, match rates, and platform effectiveness, implementing optimization strategies as needed.

· Design and implement strategies for real-time customer data activation, ensuring seamless omnichannel experiences.

· Work closely with the Marketing Team to translate insights into actionable strategies that inform future campaigns.

· Align with counterparts to share and implement best practices in reporting and data analytics.

· Maintain expert-level knowledge of industry trends, and emerging technologies in CRM, data platforms, and customer analytics.

· Communicate effectively with internal teams, leadership, and external partners to highlight ongoing progress, challenges, and key successes.

Qualifications
Experience:

· Five plus years’ experience in a similar function

· Experience in Direct or Digital Marketing in a B2B and B2C environment including database management, email, push notification and SMS marketing

· Experience managing loyalty programs and/or lifecycle based communications

· Understating of PIPEDA and CASL

· Expert in marketing automation and analytics tools, including Adobe Campaign, Audience Manager and Adobe Analytics

· Experience with and understanding of complex database marketing techniques including, but not limited to, platform set-up and configurations, segmentation, analysis, data feeds and familiarity with the legal framework around database marketing in Canada


Knowledge:

· Strong background in customer acquisition, re-engagement and retention strategies

· Excellent oral and written communication skills

· Excellent analytical and problem solving skills

· Excellent presentation skills – ability to distil complex analysis and program recommendations into concise management information

· Strong organization skills and attention to detail

· Proficient in MS Excel, Word and PowerPoint


Education:

· Bachelor’s degree preferably in economics, statistics, mathematics, marketing or higher required

Summary
If you are an expert in platform management and excited to lead this high performing team through their CRM 2.0 project, we'd love to hear from you. Please apply to this posting with your resume highlighting your expertise for this role.

Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.

Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.