- We are seeking a dynamic Trade Marketing Manager with a passion for sports marketing to join our client on a 24-month contract basis. This role will be pivotal in driving marketing activations for key retail partners, focusing on enhancing brand visibility, driving sales, and fostering strong relationships within the sporting goods industry. The ideal candidate will have experience in trade marketing, strong project management skills, and a keen understandWe are seeking a dynamic Trade Marketing Manager with a passion for sports marketing to join our client on a 24-month contract basis. This role will be pivotal in driving marketing activations for key retail partners, focusing on enhancing brand visibility, driving sales, and fostering strong relationships within the sporting goods industry. The ideal candidate will have experience in trade marketing, strong project management skills, and a keen understand
- We are seeking a talented bilingual Senior SEO Specialist to join the digital marketing team of one of our clients located in Montreal.Under the guidance and collaboration of the Marketing Director, the senior SEO specialist is tasked with developing, implementing, and overseeing the comprehensive SEO strategy. This role plays a pivotal role in enhancing the organization's online visibility and brand presence across various platforms.AdvantagesThe Senior SWe are seeking a talented bilingual Senior SEO Specialist to join the digital marketing team of one of our clients located in Montreal.Under the guidance and collaboration of the Marketing Director, the senior SEO specialist is tasked with developing, implementing, and overseeing the comprehensive SEO strategy. This role plays a pivotal role in enhancing the organization's online visibility and brand presence across various platforms.AdvantagesThe Senior S
- Do you have experience as a Specialist? Are you eager to gain some experience in the retail industry? Do you have strong organizational and networking skills? If so, this would be a great opportunity for you!Our client is looking for a Key Account Specialist for a 12 month contract in Mississauga. This is an onsite role.Hours: Monday to Friday, 8:00am – 5:00pmPay rate: $38.97/hrAdvantages•Work for one of Canada's largest retail companies •Competitive pay rDo you have experience as a Specialist? Are you eager to gain some experience in the retail industry? Do you have strong organizational and networking skills? If so, this would be a great opportunity for you!Our client is looking for a Key Account Specialist for a 12 month contract in Mississauga. This is an onsite role.Hours: Monday to Friday, 8:00am – 5:00pmPay rate: $38.97/hrAdvantages•Work for one of Canada's largest retail companies •Competitive pay r
- Our client is seeking a Field Marketing Manager to join their team. In this role you will work full time hours on a 9 month assignment, supporting their Richmond Hill location (Candidate will provide services to the U.S. Eastern and Central markets remotely.), and earning a pay rate $28 - $31/hr.Advantages• Gain experience within a leading and well recognized organization• Work full time hours on a 9 month assignment (potential for extension)• CompetitiveOur client is seeking a Field Marketing Manager to join their team. In this role you will work full time hours on a 9 month assignment, supporting their Richmond Hill location (Candidate will provide services to the U.S. Eastern and Central markets remotely.), and earning a pay rate $28 - $31/hr.Advantages• Gain experience within a leading and well recognized organization• Work full time hours on a 9 month assignment (potential for extension)• Competitive
- We are looking for a skilled Content Coordinator with expertise in Adobe Experience Manager (AEM) to join our client's content management team. The ideal candidate will have a passion for digital content creation and management, a keen eye for detail, and a track record of success in delivering high-quality content across digital platforms.AdvantagesOur client offers competitive compensation, comprehensive benefits, and a collaborative work environment wheWe are looking for a skilled Content Coordinator with expertise in Adobe Experience Manager (AEM) to join our client's content management team. The ideal candidate will have a passion for digital content creation and management, a keen eye for detail, and a track record of success in delivering high-quality content across digital platforms.AdvantagesOur client offers competitive compensation, comprehensive benefits, and a collaborative work environment whe
- We're looking for a talented Copywriter to help our client communicate their message effectively to audiences!As a Copywriter, you'll play a pivotal role in crafting compelling and engaging content across various platforms. From website copy and blog posts to marketing materials and social media content, you'll have the opportunity to showcase your creativity and writing skills while maintaining brand consistency and driving engagement.AdvantagesOpportunitWe're looking for a talented Copywriter to help our client communicate their message effectively to audiences!As a Copywriter, you'll play a pivotal role in crafting compelling and engaging content across various platforms. From website copy and blog posts to marketing materials and social media content, you'll have the opportunity to showcase your creativity and writing skills while maintaining brand consistency and driving engagement.AdvantagesOpportunit
- A residential heating and air conditioning company in Quebec is seeking a Marketing Coordinator for a position based in the eastern part of Montreal, in Anjou.Under the supervision and collaboration of the Marketing Director, the Marketing Coordinator provides support to the marketing and sales team. Key responsibilities include planning and organizing marketing activities, as well as supporting traditional and digital marketing initiatives.AdvantagesHereA residential heating and air conditioning company in Quebec is seeking a Marketing Coordinator for a position based in the eastern part of Montreal, in Anjou.Under the supervision and collaboration of the Marketing Director, the Marketing Coordinator provides support to the marketing and sales team. Key responsibilities include planning and organizing marketing activities, as well as supporting traditional and digital marketing initiatives.AdvantagesHere
- Randstad Staffing is currently looking for an experienced Marketing Manager to join a rapidly growing organization in the North of Winnipeg.Do you have a minimum of 8 years of experience as a Marketing Manager in a corporate setting? Are you a creative thinker and can come up with innovative ideas? Do you have a degree in Business, Marketing, Communications or Economics? Are you an outstanding communicator, and enjoy building relationships? Do you possessRandstad Staffing is currently looking for an experienced Marketing Manager to join a rapidly growing organization in the North of Winnipeg.Do you have a minimum of 8 years of experience as a Marketing Manager in a corporate setting? Are you a creative thinker and can come up with innovative ideas? Do you have a degree in Business, Marketing, Communications or Economics? Are you an outstanding communicator, and enjoy building relationships? Do you possess
- The successful candidate will have admirable communication & time management skills and the desire to work in a fast-paced, ever-changing and hectic environment. Are you tech-savvy? Can you stay calm under pressure? Are you an excellent communicator and self-sufficient? Are you looking for a stable, fun fulfilling job?A customer service position is a role within an organization that focuses on providing assistance and support to customers. The primaryThe successful candidate will have admirable communication & time management skills and the desire to work in a fast-paced, ever-changing and hectic environment. Are you tech-savvy? Can you stay calm under pressure? Are you an excellent communicator and self-sufficient? Are you looking for a stable, fun fulfilling job?A customer service position is a role within an organization that focuses on providing assistance and support to customers. The primary
- Are you an experienced Digital Data Analyst in search of your next contract opportunity? Our high-profile client is seeking to hire a Digital Data Analyst to join their talented team on a 7 month contract with a strong probability of extension. Apply for this amazing opportunity if this sounds like a good fit for you!AdvantagesWhat’s in it for you!As a Digital Data Analyst with our client, you’ll receive:- Highly competitive market hourly rates- A 7 monthAre you an experienced Digital Data Analyst in search of your next contract opportunity? Our high-profile client is seeking to hire a Digital Data Analyst to join their talented team on a 7 month contract with a strong probability of extension. Apply for this amazing opportunity if this sounds like a good fit for you!AdvantagesWhat’s in it for you!As a Digital Data Analyst with our client, you’ll receive:- Highly competitive market hourly rates- A 7 month
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all about being a digital marketer
A digital marketing specialist can mean many different things. With technology evolving at a rapid pace, the marketing industry is always changing, and so are the roles and responsibilities of marketing professionals who specialize in digital marketing. Working with the marketing team, a digital marketing specialist works on a variety of marketing campaigns, strategies, helps to improve branding and online awareness.
Many digital marketing specialists opt to focus on a specific area such as SEO, paid search (PPC), display media, content marketing, or social media. Digital marketing specialists have a diverse and ever-evolving skillset and to be successful are expected to evolve with the times as marketing and technology change.
what being a digital marketing specialist entails
As with most marketing roles, digital marketing specialists work standard office hours. Due to the online nature of their work, working remotely is also a strong possibility. Your main role is to create and execute digital marketing campaigns to support company marketing and advertising objectives. You’ll work collaboratively with other marketing professionals, and report to a leader in the marketing department such as a marketing manager, director or project manager.
average digital marketing salaries
Since the digital marketing specialist title is somewhat general, salary ranges can vary quite a bit depending on what type of digital marketing you are doing, your area of specialization and the type of setting you work in (freelance, remote, agency, or in-house). Entry level positions for digital marketing specialists have a starting salary that ranges from $45,000 to $55,000 depending on your specific role. With 7 or more years of experience, you can expect to make upwards of $80,000.
Having specialized skills or working in larger cities with a strong business and technology sector such as in Toronto, Kitchener-Waterloo, and Vancouver could increase your annual salary.
your day to day tasks
Your day-to-day tasks will depend on the campaign you are working on. Some of the common tasks associated with this position include the following:
- creating, monitoring, and executing marketing campaigns
- writing marketing copy for email marketing, brochures, websites and blogs
- updating the company website and social media accounts
- performing competitive research
- determining new online marketing opportunities
- reviewing analytics and campaign results
- working with contractors and vendors to execute campaigns
- attending or leading client meetings
- keeping up to date with current digital marketing news and trends
- reporting on campaign results
where you can work
Digital marketing specialists are increasingly in demand. All companies have a need for digital marketing. With most of their work being completed online, digital marketing professionals can work in-house, with a marketing agency, work remotely or from home, or even start their own marketing company.
With the ability to work online, many companies are willing to allow you to work remotely, however, regions such as the Greater Toronto Area, Montreal and Vancouver regularly have companies in need of digital marketers.
what you bring to the table
While having a specialized skill or knowledge area is important to differentiate yourself from other job candidates, it’s important that you are well rounded and have strong overall marketing, technology, and business acumen. The top skills required for you to work as a digital marketing specialist include:
- project management
- communications and presentation skills
- expertise with email marketing, social media, digital communications, CRM and/orweb development
- attention to detail and organizational skills
- marketing expertise – PPC, SEO, SEM, etc.
- analytics skills – Google Analytics
- basic programming and HTML skills
training and certifications
Digital marketing specialists typically have a college diploma or university degree in marketing, communications, advertising, business, or another related area of study. Most also have a post-graduate degree specializing in a particular area of digital marketing.
As part of professional development, you will be expected to keep up with industry trends, acquire new skills, learn how to use new software and analytics programs as they come to market, and acquire marketing and business certifications as required such as Google Analytics, Google AdWords, MailChimp, Facebook insights, and HubSpot certification.
where your career is headed
Most digital marketing specialists move on to other roles within the marketing department such as marketing managers, team leads, consultants, or even open your own marketing agency once you’ve collected enough industry experience. Since marketing is ever-changing, there are likely to be new roles that have yet to be discovered.
Are you looking to take the next step in your marketing career? Are you a company that is looking for marketing talent? Contact Randstad Canada today!