Web Strategist

latform migrations, and the integration of new technologies, while ensuring alignment with broader marketing efforts. You’ll collaborate closely with cross-functional teams to develop scalable personalization and content strategies, optimize SEO, and improve accessibility. Leveraging data analytics, you will guide continuous improvements in website performance and user engagement. Ideal candidates will have expertise in usability, user-centric design, CMS platforms, and agile methodologies. Experience with Adobe AEM, accessibility standards (WCAG), and bilingual proficiency in French and English are strong assets. If you’re ready to shape the future of digital experiences, apply today!

*** 9 month contract to start ***

*** Candidates must be eligible for Government of Canada Reliability Security Clearance (having lived in Canada for 5+ years) ***

Advantages
Strategic Impact – Lead web transformation initiatives that directly enhance business goals, user experience, and digital engagement.
Cross-Functional Collaboration – Work with marketing, IT, and UX teams, gaining valuable experience in digital strategy, analytics, and web development.

Responsibilities
Primary Responsibilities

Strategic Planning:

•Develops and supports the execution of comprehensive web strategies that align with the company's overall business objectives
•Collaboratively develops and supports execution of a scalable personalization strategy
•Collaborates with business teams to jointly develop a content strategy for the website including content and technical SEO
•Builds user flows that enables the customer journey for target personas
•Develops and supports the execution of an accessibility strategy that includes content and technology

Web Transformation:

•Drives web transformation projects, including website redesigns, collaborate in platform migrations and the integration of new technologies
•Ensures web transformation aligns with broader marketing initiatives including campaigns, paid advertising, social, and email marketing

Operational Guidance:

•Provide operational guidance to cross-functional teams, ensuring best practices in design, content management and web development
•Leverages analytics and data insights to guide ongoing website improvements
•Monitors and analyze web performance metrics, user behavior, and industry trends to increase relevant traffic and to measure effectiveness of web initiatives
•Collaborate with UX designers to enhance user experience and ensure the website meets the needs of our target audience

Stakeholder Collaboration:

•Works closely with marketing, IT, and other departments to ensure cohesive and effective web strategies
•Ensures alignment of annual and quarterly planning of business teams, technology teams, stakeholders and delivery partners

Specific Project/Platform Requirements

•Drive website transformation
•Develops and executes web strategies (including SEO strategy, content strategy, content management strategy, personalization strategy) that deliver on OKRs and on our corporate strategy
•Advises cross-functional teams to ensure best practices in design, development, and content management
•Collaborates with UX designers to ensure experiences meet the needs of target audiences
•Supports team leadership developing strategic short- and long-term goals
•Collaborates with stakeholders to ensure strategic alignment

Qualifications
Top Skills Required:

•Strategic thinking and ability to connect website efforts to business goals and customer needs
•Strong knowledge in usability and user-centric approaches
•Collaboration and communications skills to effectively communicate complex topics at different levels

Other Skills Required:

•Project management and working in agile methodologies
•Knowledge of CMS platforms, SEO and tools, web analytics

Assets:

•Adobe AEM
•Accessibility and WCAG knowledge
•Bilingual in French and English

Summary
If you're qualified and interested please submit your resume and one of our experienced Recruiters would be happy to give you a call. Thank you.

Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.

Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.