We are looking for a talented and detail-oriented Senior SEO Analyst to join our client's thriving digital marketing team. In this role, you will be instrumental in boosting organic traffic to key product categories and enhancing the overall online visibility of the brand. As a Senior SEO Analyst, you will manage and execute SEO strategies that align with business goals and drive improvements across the brand's digital presence, while also supporting fellow SEO specialists.
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This is a 12-month contract which requires the talent to work onsite at our client's office in Mississauga 3 days per week.
Advantages
• You will have the opportunity through you work to play a key role in improving our client's visibility in search engine results, and drive higher quality traffic to their eCommerce website.
• You will play a key part in enhancing the customer experience for those visiting our client's website.
• Join a strong SEO team, and have the ability to both learn from, and share your knowledge with members of the team.
Responsibilities
• Lead SEO analysis by monitoring key performance metrics, including traffic, orders, revenue, and bounce rate, and identify opportunities to enhance performance through SEO. Track ranking trends and identify keyword gaps and opportunities across the website.
• Conduct thorough keyword research to identify high-impact keywords for assigned product categories, utilizing tools to find opportunities for content optimization and expansion.
• Ensure strategic keyword integration across product and category pages, optimizing metadata to improve search engine rankings.
• Collaborate with digital experience, marketing, and e-commerce teams to develop and execute effective SEO and content strategies that align with business goals.
• Identify and resolve technical SEO issues such as broken links, canonical problems, duplicate content, and indexing errors. Improve internal linking to enhance website navigation and SEO.
• Develop and maintain SEO content standards and guidelines to ensure consistency in product details, meta descriptions, and on-page optimization.
• Stay up-to-date with search engine ranking factors, algorithms, and SEO best practices. Analyze competitors and digital marketing trends to refine and improve SEO strategies.
• Track and analyze key SEO metrics, including organic traffic, keyword rankings, and CTRs. Identify trends and opportunities for improvement, and generate regular reports with actionable insights. Use analytics tools to optimize strategies.
Qualifications
• 4+ years of SEO experience, experience in the e-commerce industry is highly desired.
• Strong understanding of SEO principles, including on-page optimization and basic technical SEO.
• Proficiency in SEO tools such as Google Analytics, Google Search Console, BrightEdge, Botify, or similar platforms.
• Excellent analytical skills to interpret data and drive data-backed decisions.
• Strong written and verbal communication skills to effectively collaborate with cross-functional teams.
• Passionate about digital marketing and committed to staying current with industry trends.
Summary
Ready to take your SEO expertise to the next level? Join a dynamic digital marketing team and make a significant impact on driving organic traffic and improving online visibility. If you're passionate about SEO, thrive in a collaborative environment, and have a proven track record of success, we want to hear from you! Apply now to become our next Senior SEO Analyst and help shape the future of digital marketing for a leading brand.
Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.
Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.
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We are looking for a talented and detail-oriented Senior SEO Analyst to join our client's thriving digital marketing team. In this role, you will be instrumental in boosting organic traffic to key product categories and enhancing the overall online visibility of the brand. As a Senior SEO Analyst, you will manage and execute SEO strategies that align with business goals and drive improvements across the brand's digital presence, while also supporting fellow SEO specialists.
This is a 12-month contract which requires the talent to work onsite at our client's office in Mississauga 3 days per week.
Advantages
• You will have the opportunity through you work to play a key role in improving our client's visibility in search engine results, and drive higher quality traffic to their eCommerce website.
• You will play a key part in enhancing the customer experience for those visiting our client's website.
• Join a strong SEO team, and have the ability to both learn from, and share your knowledge with members of the team.
Responsibilities
...
• Lead SEO analysis by monitoring key performance metrics, including traffic, orders, revenue, and bounce rate, and identify opportunities to enhance performance through SEO. Track ranking trends and identify keyword gaps and opportunities across the website.
• Conduct thorough keyword research to identify high-impact keywords for assigned product categories, utilizing tools to find opportunities for content optimization and expansion.
• Ensure strategic keyword integration across product and category pages, optimizing metadata to improve search engine rankings.
• Collaborate with digital experience, marketing, and e-commerce teams to develop and execute effective SEO and content strategies that align with business goals.
• Identify and resolve technical SEO issues such as broken links, canonical problems, duplicate content, and indexing errors. Improve internal linking to enhance website navigation and SEO.
• Develop and maintain SEO content standards and guidelines to ensure consistency in product details, meta descriptions, and on-page optimization.
• Stay up-to-date with search engine ranking factors, algorithms, and SEO best practices. Analyze competitors and digital marketing trends to refine and improve SEO strategies.
• Track and analyze key SEO metrics, including organic traffic, keyword rankings, and CTRs. Identify trends and opportunities for improvement, and generate regular reports with actionable insights. Use analytics tools to optimize strategies.
Qualifications
• 4+ years of SEO experience, experience in the e-commerce industry is highly desired.
• Strong understanding of SEO principles, including on-page optimization and basic technical SEO.
• Proficiency in SEO tools such as Google Analytics, Google Search Console, BrightEdge, Botify, or similar platforms.
• Excellent analytical skills to interpret data and drive data-backed decisions.
• Strong written and verbal communication skills to effectively collaborate with cross-functional teams.
• Passionate about digital marketing and committed to staying current with industry trends.
Summary
Ready to take your SEO expertise to the next level? Join a dynamic digital marketing team and make a significant impact on driving organic traffic and improving online visibility. If you're passionate about SEO, thrive in a collaborative environment, and have a proven track record of success, we want to hear from you! Apply now to become our next Senior SEO Analyst and help shape the future of digital marketing for a leading brand.
Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.
Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.
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