We are seeking a highly skilled Strategy & Insights Consultant to support our client's Canadian market expansion. This role will focus on innovation, market assessment, and insights-driven strategic planning. The consultant will be responsible for assessing market opportunities, identifying key growth strategies, and providing actionable recomm
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endations to enhance brand presence in Canada. The ideal candidate is an experienced strategist with deep expertise in consumer-packaged goods (CPG), particularly within the beverage, health, and wellness sectors. This role requires a deep understanding of quantitative and qualitative research methodologies, data-driven storytelling, and strategic business planning.
This is a high-impact role offering a significant level of autonomy while working closely with key stakeholders across marketing, sales, and brand strategy. The ideal candidate has 8-10+ years of experience in CPG/FMCG strategy, insights, or innovation for this 6-month contract.
Advantages
- Renowned Brand – Work with a globally recognized company with a 318+ year legacy.
- Growth Opportunity – Canada is a key expansion market, offering a dynamic and high-impact role.
- Collaborative Culture – Join a passionate, energetic, and entrepreneurial-minded team with a “make it happen” work ethic.
- Autonomy & Influence – Lead a critical project with direct impact on our client's market strategy and innovation roadmap.
- Flexible Work Arrangement – Opportunity for remote or hybrid work.
Responsibilities
- Conduct a comprehensive marketplace and competitive assessment within key category segments.
- Develop strategic recommendations for Twinings’ market entry, focusing on size of prize, attractiveness, and right to win.
- Utilize syndicated data sources (Nielsen, IRI/Circana) and consumer research to uncover insights and business opportunities.
- Translate data into actionable insights and compelling business cases that inform innovation strategies.
- Create and present a final brand plan, including:
- Competitive landscape analysis
- Market size and growth potential
- Innovation concepts and packaging recommendations
- Strategic recommendations for product positioning and branding
- Work cross-functionally with marketing, sales, and leadership teams to align insights with business objectives.
- Ensure timely and efficient project management while maintaining high-quality deliverables.
Qualifications
Must-Have:
- 8-10+ years of experience in strategy & insights or innovation strategy within the CPG/FMCG industry.
- Proven ability to analyze market data (syndicated POS and panel data sources such as Nielsen, IRI, Numerator).
- Strong project management skills with experience leading complex strategic initiatives.
- Expertise in qualitative & quantitative research methodologies and market opportunity identification.
- Exceptional storytelling and presentation skills, with the ability to influence senior stakeholders.
- Strong business acumen and ability to translate insights into actionable business strategies.
- Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word, Teams).
Nice to Have:
- Passion for consumer trends, health & wellness, and the beverage industry.
- Highly curious, innovative thinker who thrives in fast-paced environments.
- Experience working in high-growth or start-up-like environments within established brands.
Summary
This is a unique opportunity to play a pivotal role in shaping our clients strategy for the Canadian market. If you are a strategic thinker, insights expert, and a proactive problem-solver with a passion for market innovation, we invite you to apply. This contract role offers the chance to make a tangible impact on a historic brand while working with a dynamic and collaborative team.
Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.
Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.
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We are seeking a highly skilled Strategy & Insights Consultant to support our client's Canadian market expansion. This role will focus on innovation, market assessment, and insights-driven strategic planning. The consultant will be responsible for assessing market opportunities, identifying key growth strategies, and providing actionable recommendations to enhance brand presence in Canada. The ideal candidate is an experienced strategist with deep expertise in consumer-packaged goods (CPG), particularly within the beverage, health, and wellness sectors. This role requires a deep understanding of quantitative and qualitative research methodologies, data-driven storytelling, and strategic business planning.
This is a high-impact role offering a significant level of autonomy while working closely with key stakeholders across marketing, sales, and brand strategy. The ideal candidate has 8-10+ years of experience in CPG/FMCG strategy, insights, or innovation for this 6-month contract.
Advantages
- Renowned Brand – Work with a globally recognized company with a 318+ year legacy.
- Growth Opportunity – Canada is a key expansion market, offering a dynamic and high-impact role.
...
- Collaborative Culture – Join a passionate, energetic, and entrepreneurial-minded team with a “make it happen” work ethic.
- Autonomy & Influence – Lead a critical project with direct impact on our client's market strategy and innovation roadmap.
- Flexible Work Arrangement – Opportunity for remote or hybrid work.
Responsibilities
- Conduct a comprehensive marketplace and competitive assessment within key category segments.
- Develop strategic recommendations for Twinings’ market entry, focusing on size of prize, attractiveness, and right to win.
- Utilize syndicated data sources (Nielsen, IRI/Circana) and consumer research to uncover insights and business opportunities.
- Translate data into actionable insights and compelling business cases that inform innovation strategies.
- Create and present a final brand plan, including:
- Competitive landscape analysis
- Market size and growth potential
- Innovation concepts and packaging recommendations
- Strategic recommendations for product positioning and branding
- Work cross-functionally with marketing, sales, and leadership teams to align insights with business objectives.
- Ensure timely and efficient project management while maintaining high-quality deliverables.
Qualifications
Must-Have:
- 8-10+ years of experience in strategy & insights or innovation strategy within the CPG/FMCG industry.
- Proven ability to analyze market data (syndicated POS and panel data sources such as Nielsen, IRI, Numerator).
- Strong project management skills with experience leading complex strategic initiatives.
- Expertise in qualitative & quantitative research methodologies and market opportunity identification.
- Exceptional storytelling and presentation skills, with the ability to influence senior stakeholders.
- Strong business acumen and ability to translate insights into actionable business strategies.
- Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word, Teams).
Nice to Have:
- Passion for consumer trends, health & wellness, and the beverage industry.
- Highly curious, innovative thinker who thrives in fast-paced environments.
- Experience working in high-growth or start-up-like environments within established brands.
Summary
This is a unique opportunity to play a pivotal role in shaping our clients strategy for the Canadian market. If you are a strategic thinker, insights expert, and a proactive problem-solver with a passion for market innovation, we invite you to apply. This contract role offers the chance to make a tangible impact on a historic brand while working with a dynamic and collaborative team.
Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.
Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.
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