Search Engine Optimization Writing Services

This role is ideal for a self-motivated, detail-oriented writer who understands how to blend creative storytelling with data-driven SEO strategy.

Advantages
Contribute to a high-impact content strategy across a national platform
Use industry-leading SEO tools and AI-assisted writing platforms
Work in a creative and collaborative team environment
Opportunity to craft a diverse mix of content (articles, landing pages, case studies, etc.)

Responsibilities
Conduct keyword research to identify high-traffic, relevant search terms
Write, edit, and optimize website content including:
Articles
Success stories
Case studies
Landing pages
Guides
Improve existing content to enhance search engine visibility and traffic
Develop and execute SEO strategies that align with broader marketing goals
Monitor and analyze content performance using SEO tools and analytics
Collaborate closely with marketing and design teams
Stay current with evolving SEO trends, tools, and algorithm updates
Maintain brand voice and tone across all deliverables

Specific Project Focus
Review and optimize legacy content to boost SEO rankings
Use keyword research to guide content calendar and writing direction
Implement SEO best practices across both new and refreshed content

Qualifications
Required Experience and Skills
4+ years of demonstrated experience in SEO-focused writing (portfolio required)
Strong writing, editing, and proofreading skills
Familiarity with SEO tools such as Google Analytics, SEMrush, Ahrefs, or BrightEdge
Experience writing across a variety of formats including web pages, blog posts, and branded content
Knowledge of keyword research, on-page optimization, and metadata strategy

Other Skills Required
Comfortable using AI tools for content ideation and development (e.g., Jasper, CoPilot)
Experience writing in SEO-specific platforms such as SurferSEO, ClearScope, or Semji
Excellent time management and communication skills

Assets (Nice to Have)
Bilingual in English and French
Bachelor’s degree in Marketing, Communications, Journalism, or a related field

Summary
If you're a skilled SEO writer who thrives in a fast-paced digital environment and has a passion for crafting impactful, high-ranking content, we’d love to hear from you.

Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.

Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.