- The Manager, Digital Marketing Technology is a dynamic role that combines business acumen with technical expertise. Serving as a subject matter expert, relationship manager, and technology leader, you will oversee the implementation and integration of marketing technologies within our client's Wealth Management division. This includes driving the strategy and execution of the Salesforce Marketing Cloud stack to deliver cutting-edge programs that enhance clThe Manager, Digital Marketing Technology is a dynamic role that combines business acumen with technical expertise. Serving as a subject matter expert, relationship manager, and technology leader, you will oversee the implementation and integration of marketing technologies within our client's Wealth Management division. This includes driving the strategy and execution of the Salesforce Marketing Cloud stack to deliver cutting-edge programs that enhance cl
- We are seeking a skilled and detail-oriented SEO Specialist to join our dynamic digital marketing team. In this role, you will play a key role in driving organic traffic to specific categories and enhancing our overall online visibility. Your main responsibility will be to implement and manage SEO strategies that align with business objectives and elevate the brand's digital presence.Advantages- Work in a hybrid work model in Mississauga, with 2-3 days peWe are seeking a skilled and detail-oriented SEO Specialist to join our dynamic digital marketing team. In this role, you will play a key role in driving organic traffic to specific categories and enhancing our overall online visibility. Your main responsibility will be to implement and manage SEO strategies that align with business objectives and elevate the brand's digital presence.Advantages- Work in a hybrid work model in Mississauga, with 2-3 days pe
- We are seeking a skilled and detail-oriented Bilingual SEO Specialist to join our dynamic digital marketing team. In this role, you will play a key role in driving organic traffic to specific categories (English and French) and enhancing our overall online visibility. Your main responsibility will be to implement and manage SEO strategies that align with business objectives and elevate the brand's digital presence.Advantages- Work in a hybrid work model inWe are seeking a skilled and detail-oriented Bilingual SEO Specialist to join our dynamic digital marketing team. In this role, you will play a key role in driving organic traffic to specific categories (English and French) and enhancing our overall online visibility. Your main responsibility will be to implement and manage SEO strategies that align with business objectives and elevate the brand's digital presence.Advantages- Work in a hybrid work model in
- Our client is actively looking for an SEA account manager to strengthen their team (of 3 managers).This profile will be responsible for managing customer relations, objectives and results, account growth for a portfolio of 20-35 clients for whom we offer digital marketing services such as: Google Ads, Meta Ads, Linkedin Ads, Tik Tok Ads. He will have to work independently while being able to follow up with customers and ensure the smooth running of projectOur client is actively looking for an SEA account manager to strengthen their team (of 3 managers).This profile will be responsible for managing customer relations, objectives and results, account growth for a portfolio of 20-35 clients for whom we offer digital marketing services such as: Google Ads, Meta Ads, Linkedin Ads, Tik Tok Ads. He will have to work independently while being able to follow up with customers and ensure the smooth running of project
- We are actively seeking an Interim Senior Director of Growth to join our retail client's team for a 2-month contract. Reporting to the Chief Marketing Officer, the Interim Senior Director of Growth will spearhead customer acquisition, engagement, and retention initiatives across all digital channels. This role involves building and leading a high-performing team, crafting data-driven campaigns, and optimizing performance marketing strategies to achieve suWe are actively seeking an Interim Senior Director of Growth to join our retail client's team for a 2-month contract. Reporting to the Chief Marketing Officer, the Interim Senior Director of Growth will spearhead customer acquisition, engagement, and retention initiatives across all digital channels. This role involves building and leading a high-performing team, crafting data-driven campaigns, and optimizing performance marketing strategies to achieve su
- Are you a Web Developer looking for a new opportunity?Are you looking for a new contract opportunity?We are pleased to offer you a new contract opportunity for you to consider: Web Developer-Start: ASAP-Estimated length: 12 months-Location: Toronto-Hybrid role- 2 days a week in officeActively seeking for candidates with below requirements.Advantages• You will have an opportunity to work with a leading employer in the local market.• Potential for contractAre you a Web Developer looking for a new opportunity?Are you looking for a new contract opportunity?We are pleased to offer you a new contract opportunity for you to consider: Web Developer-Start: ASAP-Estimated length: 12 months-Location: Toronto-Hybrid role- 2 days a week in officeActively seeking for candidates with below requirements.Advantages• You will have an opportunity to work with a leading employer in the local market.• Potential for contract
- Join a Team as a Digital Platform LeadAre you passionate about social media and digital marketing? Do you have the skills to amplify a brand's online presence and engage with a dynamic audience? We are looking for a talented Social Media & Digital Marketing Specialist to join our team and take our digital strategy to the next level!You will build, execute, and manage a strategic social and digital media plan to enhance the organization's profile and presenJoin a Team as a Digital Platform LeadAre you passionate about social media and digital marketing? Do you have the skills to amplify a brand's online presence and engage with a dynamic audience? We are looking for a talented Social Media & Digital Marketing Specialist to join our team and take our digital strategy to the next level!You will build, execute, and manage a strategic social and digital media plan to enhance the organization's profile and presen
- Are you experienced in digital administration and digital management platforms? If yes, this is your opportunity!Reporting to the Digital Marketing Manager, the Digital Administrator contributes to the review and maintenance of Sun Life advisor workspaces within the approved digital presence management platform. As part of the overall Advisor Sales & Marketing Support team, this role involves administrative duties such as maintaining user databases, side-bAre you experienced in digital administration and digital management platforms? If yes, this is your opportunity!Reporting to the Digital Marketing Manager, the Digital Administrator contributes to the review and maintenance of Sun Life advisor workspaces within the approved digital presence management platform. As part of the overall Advisor Sales & Marketing Support team, this role involves administrative duties such as maintaining user databases, side-b
- As a content and marketing copywriter, you'll be responsible for creating a wide range of compelling content, from emails and digital marketing campaigns to blog posts, eBooks, and more. You'll play a strategic role in the marketing team, collaborating with growth, product, brand, and partnership experts. Beyond just producing high-quality work, you'll have a direct impact on shaping our client's content strategy, ensuring your voice contributes to key iniAs a content and marketing copywriter, you'll be responsible for creating a wide range of compelling content, from emails and digital marketing campaigns to blog posts, eBooks, and more. You'll play a strategic role in the marketing team, collaborating with growth, product, brand, and partnership experts. Beyond just producing high-quality work, you'll have a direct impact on shaping our client's content strategy, ensuring your voice contributes to key ini
- If you are looking to join a dynamic team where your skills will contribute to innovative projects in technology infrastructure and thrive in a flexible environment where work-life balance is valued, then this Content Editor role is the one for you!In this 6 month contract, you will gain opportunities for professional development and enhance your editorial expertise in a collaborative, fast-paced setting.Advantages- Work in a fast-paced, deadline-driven enIf you are looking to join a dynamic team where your skills will contribute to innovative projects in technology infrastructure and thrive in a flexible environment where work-life balance is valued, then this Content Editor role is the one for you!In this 6 month contract, you will gain opportunities for professional development and enhance your editorial expertise in a collaborative, fast-paced setting.Advantages- Work in a fast-paced, deadline-driven en
- The successful candidate will have admirable communication & time management skills and the desire to work in a fast-paced, ever-changing and hectic environment. Are you tech-savvy? Can you stay calm under pressure? Are you an excellent communicator and self-sufficient? Are you looking for a stable, fun fulfilling job?A customer service position is a role within an organization that focuses on providing assistance and support to customers. The primaryThe successful candidate will have admirable communication & time management skills and the desire to work in a fast-paced, ever-changing and hectic environment. Are you tech-savvy? Can you stay calm under pressure? Are you an excellent communicator and self-sufficient? Are you looking for a stable, fun fulfilling job?A customer service position is a role within an organization that focuses on providing assistance and support to customers. The primary
- The successful candidate will have admirable communication & time management skills and the desire to work in a fast-paced, ever-changing and hectic environment. A customer service position is a role within an organization that focuses on providing assistance and support to customers. The primary responsibility of a customer service representative is to ensure customer satisfaction by addressing inquiries, resolving issues, and providing information abouThe successful candidate will have admirable communication & time management skills and the desire to work in a fast-paced, ever-changing and hectic environment. A customer service position is a role within an organization that focuses on providing assistance and support to customers. The primary responsibility of a customer service representative is to ensure customer satisfaction by addressing inquiries, resolving issues, and providing information abou
- The successful candidate will have admirable communication & time management skills and the desire to work in a fast-paced, ever-changing and hectic environment. Are you tech-savvy? Can you stay calm under pressure? Are you an excellent communicator and self-sufficient? Are you looking for a stable, fun fulfilling job?A customer service position is a role within an organization that focuses on providing assistance and support to customers. The primaryThe successful candidate will have admirable communication & time management skills and the desire to work in a fast-paced, ever-changing and hectic environment. Are you tech-savvy? Can you stay calm under pressure? Are you an excellent communicator and self-sufficient? Are you looking for a stable, fun fulfilling job?A customer service position is a role within an organization that focuses on providing assistance and support to customers. The primary
- The successful candidate will have admirable communication & time management skills and the desire to work in a fast-paced, ever-changing and hectic environment. Are you tech-savvy? Can you stay calm under pressure? Are you an excellent communicator and self-sufficient? Are you looking for a stable, fun fulfilling job?A customer service position is a role within an organization that focuses on providing assistance and support to customers. The primaryThe successful candidate will have admirable communication & time management skills and the desire to work in a fast-paced, ever-changing and hectic environment. Are you tech-savvy? Can you stay calm under pressure? Are you an excellent communicator and self-sufficient? Are you looking for a stable, fun fulfilling job?A customer service position is a role within an organization that focuses on providing assistance and support to customers. The primary
- Job title: Sales and Service CoordinatorLocation: Vaudreuil-DorionAre you looking for an administrative assistant and sales coordinator role with a wide variety of tasks? Are you thorough, have great administrative skills and very organized? If you are committed to excellence, you have a place here at our company in the Vaudreuil-Dorion that specializes in heavy machinery equipment.Advantages- Competitive salary- Parking on site- Stability- Fast-paced andJob title: Sales and Service CoordinatorLocation: Vaudreuil-DorionAre you looking for an administrative assistant and sales coordinator role with a wide variety of tasks? Are you thorough, have great administrative skills and very organized? If you are committed to excellence, you have a place here at our company in the Vaudreuil-Dorion that specializes in heavy machinery equipment.Advantages- Competitive salary- Parking on site- Stability- Fast-paced and
- Are you a passionate Marketing and Communications Manager, eager to make a difference in the business world in terms of gender equality?Under the responsibility of the President and founder, the Marketing and Communications Manager directs, among other things, the strategic planning, development and excellent execution of the organization's communications and marketing. He or she will leverage his or her knowledge and experience to lead plans that align keAre you a passionate Marketing and Communications Manager, eager to make a difference in the business world in terms of gender equality?Under the responsibility of the President and founder, the Marketing and Communications Manager directs, among other things, the strategic planning, development and excellent execution of the organization's communications and marketing. He or she will leverage his or her knowledge and experience to lead plans that align ke
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all about being a digital marketer
A digital marketing specialist can mean many different things. With technology evolving at a rapid pace, the marketing industry is always changing, and so are the roles and responsibilities of marketing professionals who specialize in digital marketing. Working with the marketing team, a digital marketing specialist works on a variety of marketing campaigns, strategies, helps to improve branding and online awareness.
Many digital marketing specialists opt to focus on a specific area such as SEO, paid search (PPC), display media, content marketing, or social media. Digital marketing specialists have a diverse and ever-evolving skillset and to be successful are expected to evolve with the times as marketing and technology change.
what being a digital marketing specialist entails
As with most marketing roles, digital marketing specialists work standard office hours. Due to the online nature of their work, working remotely is also a strong possibility. Your main role is to create and execute digital marketing campaigns to support company marketing and advertising objectives. You’ll work collaboratively with other marketing professionals, and report to a leader in the marketing department such as a marketing manager, director or project manager.
average digital marketing salaries
Since the digital marketing specialist title is somewhat general, salary ranges can vary quite a bit depending on what type of digital marketing you are doing, your area of specialization and the type of setting you work in (freelance, remote, agency, or in-house). Entry level positions for digital marketing specialists have a starting salary that ranges from $45,000 to $55,000 depending on your specific role. With 7 or more years of experience, you can expect to make upwards of $80,000.
Having specialized skills or working in larger cities with a strong business and technology sector such as in Toronto, Kitchener-Waterloo, and Vancouver could increase your annual salary.
your day to day tasks
Your day-to-day tasks will depend on the campaign you are working on. Some of the common tasks associated with this position include the following:
- creating, monitoring, and executing marketing campaigns
- writing marketing copy for email marketing, brochures, websites and blogs
- updating the company website and social media accounts
- performing competitive research
- determining new online marketing opportunities
- reviewing analytics and campaign results
- working with contractors and vendors to execute campaigns
- attending or leading client meetings
- keeping up to date with current digital marketing news and trends
- reporting on campaign results
where you can work
Digital marketing specialists are increasingly in demand. All companies have a need for digital marketing. With most of their work being completed online, digital marketing professionals can work in-house, with a marketing agency, work remotely or from home, or even start their own marketing company.
With the ability to work online, many companies are willing to allow you to work remotely, however, regions such as the Greater Toronto Area, Montreal and Vancouver regularly have companies in need of digital marketers.
what you bring to the table
While having a specialized skill or knowledge area is important to differentiate yourself from other job candidates, it’s important that you are well rounded and have strong overall marketing, technology, and business acumen. The top skills required for you to work as a digital marketing specialist include:
- project management
- communications and presentation skills
- expertise with email marketing, social media, digital communications, CRM and/orweb development
- attention to detail and organizational skills
- marketing expertise – PPC, SEO, SEM, etc.
- analytics skills – Google Analytics
- basic programming and HTML skills
training and certifications
Digital marketing specialists typically have a college diploma or university degree in marketing, communications, advertising, business, or another related area of study. Most also have a post-graduate degree specializing in a particular area of digital marketing.
As part of professional development, you will be expected to keep up with industry trends, acquire new skills, learn how to use new software and analytics programs as they come to market, and acquire marketing and business certifications as required such as Google Analytics, Google AdWords, MailChimp, Facebook insights, and HubSpot certification.
where your career is headed
Most digital marketing specialists move on to other roles within the marketing department such as marketing managers, team leads, consultants, or even open your own marketing agency once you’ve collected enough industry experience. Since marketing is ever-changing, there are likely to be new roles that have yet to be discovered.
Are you looking to take the next step in your marketing career? Are you a company that is looking for marketing talent? Contact Randstad Canada today!