Through networking and a variety of other sales and marketing strategies, you will create awareness for company products and services and build relationships with prospective customers. You will need to have strong sales and interpersonal skills, and be a strong and persuasive communicator. Success in building relationships and adding new business in this role will open the door to a business development management role or other senior sales and marketing roles in the future.
Business development professionals typically work in the sales and marketing department of the organization. You work in a typical office setting with normal business hours. You will spend the bulk of your time prospecting and networking with potential customers. In most cases, you will report to the business development manager and take instructions from them.
Business development professionals who work in the sales and marketing industry can expect an average annual salary of about $45,000. The starting salary averages about $35,000 per year. With experience, you can expect to make up to $70,000 annually. People experienced with CRMs can increase their earning potential. Performance bonuses and commissions are commonly part of your compensation package
As a business development specialist, your main role is to increase sales and secure new business using company sales and marketing strategies and tools. Here are some of the day-to-day tasks you will be expected to execute as a business development specialist:
Business development professionals work for all size companies and in almost all industries across Canada. Some work for sales and marketing companies, but most roles are found in-house with a sales or marketing team. Business development roles are found in cities across the country. More opportunities are available in larger cities with a large business community.
Business development professionals possess a combination of business acumen with sales and marketing knowledge to aid with business acquisition and customer retention. Here are some of the skills and experience hiring companies look for in business development professionals:
Business development associates are preferred to have a bachelor’s degree in business administration, sales and marketing, or a related field. Any additional education, experience, or certifications that can help with sales and business acquisition is viewed as an asset and can help you get an edge over other candidates.
Business development professionals in sales and marketing have a number of career opportunities to consider once they gain experience at an entry level position. The natural next step in their career is to move up to a business development manager role or related sales and marketing management roles. With companies always looking to add new business, opportunities in this area look strong.
Do you have experience in business development? Are you ready to show what you are made of and take on a development role? Contact Randstad Canada today to explore your career options. We can help you take the next step in your career.