Public EV Charging - Marketing Product Development Specialist - 20863

This is a hybrid role.
Pay rate: $45.35

Advantages
- Long term project
- Earn a competitive rate within the industry
- Start ASAP

Responsibilities
- Support evolution of the public charging marketing strategy
- Work closely with the BC Hydro communications team
- Execute and or/project manage specific communications and marketing activities with relevant stakeholders including email newsletters, social media posts, bchydro.com content updates, call centre agent materials, paid advertising campaigns, support major awareness events and news releases
- Support regulatory rate pilots including testing and piloting pricing offers, incentives, acquisition programs, retention programs, A:B testing, track results, learn from those results to influence future rates and programs.
- Actively work with BC Hydro's EV network related product managers to incorporate improvements related to mobile app/digital experience, physical experience in-dealer experience, OEM software alignment, roaming, Plug&Charge and other opportunities
- Drive customer experience improvements to the EV buying process and how that improves EV owners first experience with public EV charging

Qualifications
Must Haves:
- Exceptional verbal and communication skills
- Demonstrated experience leading marketing and communication campaigns
- Knowledge and understanding of BC Hydro's business with EV Charging in British Columbia
- Strong interest in providing a high level of customer service and developing effective customer communications
- Experience in developing outcome-oriented communications and marketing campaigns (eg. user signups, revenue, sales, utilization, awareness)
- Experience in developing and monitoring key marketing related metrics
- Experience developing and leading marketing/communication roadmaps and project plans
- Experience developing and leading take to market plans and marketing strategies
- Excellent report writing, communication, facilitation, presentation and interpersonal skills

Nice to haves:
- Experience with driving and recharging electric vehicle
- Automotive industry experience
- Marketing and product development
- Communication in utility, energy or e-mobility environment
- Regulated utility experience

Other requirements:
- Ability to attend in-person meetings at BC Hydro’s downtown Vancouver office at least twice a week


Summary
Interested in the Marketing Product Development Specialist role in Vancouver? Apply online today!
Candidates moving towards the next step of the recruitment process will be contacted.

Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.

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