We are seeking a dynamic and experienced Performance Marketing Leader to drive strategy and execution across SEM, Amazon DSP, and tools like Adobe Campaign Manager and Adobe Advertising Cloud. In this role, you will lead impactful campaigns, collaborate with cross-functional teams, and contribute to business growth by leveraging 10+ years of exp
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erience in the Canadian digital markets. This is a one-year fixed-term contract with potential for growth, initially focusing on a major client project requiring Adobe Suite expertise, particularly Adobe Campaign. The role will involve hands-on media buying and execution, with opportunities to develop strategic initiatives. With 90% of the scope dedicated to the client, the position offers a chance to work closely with global teams and drive significant media business opportunities.
Advantages
- Competitive salary range: $90,000 - $120,000 (potential for higher compensation based on experience)
- Hybrid work environment (three days in-office, two days remote)
- Hands-on opportunity to work on high-profile projects with leading global brands
- Exposure to cutting-edge digital marketing tools and technologies
- Collaborative work culture with opportunities for professional growth and development
- Benefits such as vacation days and performance reviews
Responsibilities
-Plan, execute, and manage online marketing campaigns across multiple platforms (Google Ads, Facebook, Instagram, TikTok, etc.) and Amazon DSP.
-Manage audience segmentation, advanced targeting, and real-time performance tracking to support business priorities and objectives.
-Optimize execution of all media plans through data-driven decisions and media technology to generate maximum ROI.
-Collaborate with Amazon Advertising account teams to adopt the latest platform innovations and tools.
-Utilize programmatic ad buying to enhance cross-channel effectiveness.
- Develop and implement data-driven performance marketing strategies across digital channels, including social, search, display, CRM, and eCommerce.
- Analyze and monitor campaign performance across channels, categories, and targets, leveraging advanced analytics for actionable insights.
- Develop post-campaign reports showcasing ROI, monitoring key performance metrics (quality scores, CTR, conversion rates, CPA, etc.).
- Provide key learnings and recommendations for continuous improvement.
Optimize performance marketing strategies based on data insights, market trends, and technical implementation to scale and automate digital strategies.
- Work with a multidisciplinary team, fostering collaboration across creative, account, and analytics departments.
- Provide mentorship to junior team members and champion a culture of learning and innovation.
- Stay ahead of trends in programmatic media, Amazon marketing, and Adobe Marketing Cloud solutions.
- Represent the company in client meetings, workshops, and industry events, showcasing expertise in digital media.
Qualifications
- 10+ years of experience in performance marketing and media strategy, with proven expertise in Amazon DSP campaigns and client management.
- Proficiency in Amazon DSP, including advanced targeting, optimization, and reporting, as well as additional DSPs like Google DV360 and The Trade Desk.
- Experience with A/B testing and optimizing campaign components for performance improvement.
- Hands-on experience with Adobe Campaign Manager (cross-channel campaign orchestration) and Adobe Advertising Cloud (programmatic ad buying).
- Excellent communication and presentation skills, with the ability to articulate complex strategies to both internal teams and clients.
- Strong leadership and mentoring capabilities, with a focus on developing and nurturing talent.
- Ability to lead media pitch processes and develop compelling, data-driven narratives.
- Ability to manage multiple projects and priorities in a fast-paced environment.
- Bachelor’s degree in Marketing, Communications, Business, or a related field
Summary
The recruitment process includes behavioral interviews, a case study, and a final presentation, ensuring a strong alignment between the candidate’s skills and the role’s strategic and operational needs. If you are a seasoned performance marketing expert with a passion for media, CRM, and Amazon DSP, this is an exciting opportunity to make an impact.
Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.
Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.
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We are seeking a dynamic and experienced Performance Marketing Leader to drive strategy and execution across SEM, Amazon DSP, and tools like Adobe Campaign Manager and Adobe Advertising Cloud. In this role, you will lead impactful campaigns, collaborate with cross-functional teams, and contribute to business growth by leveraging 10+ years of experience in the Canadian digital markets. This is a one-year fixed-term contract with potential for growth, initially focusing on a major client project requiring Adobe Suite expertise, particularly Adobe Campaign. The role will involve hands-on media buying and execution, with opportunities to develop strategic initiatives. With 90% of the scope dedicated to the client, the position offers a chance to work closely with global teams and drive significant media business opportunities.
Advantages
- Competitive salary range: $90,000 - $120,000 (potential for higher compensation based on experience)
- Hybrid work environment (three days in-office, two days remote)
- Hands-on opportunity to work on high-profile projects with leading global brands
- Exposure to cutting-edge digital marketing tools and technologies
...
- Collaborative work culture with opportunities for professional growth and development
- Benefits such as vacation days and performance reviews
Responsibilities
-Plan, execute, and manage online marketing campaigns across multiple platforms (Google Ads, Facebook, Instagram, TikTok, etc.) and Amazon DSP.
-Manage audience segmentation, advanced targeting, and real-time performance tracking to support business priorities and objectives.
-Optimize execution of all media plans through data-driven decisions and media technology to generate maximum ROI.
-Collaborate with Amazon Advertising account teams to adopt the latest platform innovations and tools.
-Utilize programmatic ad buying to enhance cross-channel effectiveness.
- Develop and implement data-driven performance marketing strategies across digital channels, including social, search, display, CRM, and eCommerce.
- Analyze and monitor campaign performance across channels, categories, and targets, leveraging advanced analytics for actionable insights.
- Develop post-campaign reports showcasing ROI, monitoring key performance metrics (quality scores, CTR, conversion rates, CPA, etc.).
- Provide key learnings and recommendations for continuous improvement.
Optimize performance marketing strategies based on data insights, market trends, and technical implementation to scale and automate digital strategies.
- Work with a multidisciplinary team, fostering collaboration across creative, account, and analytics departments.
- Provide mentorship to junior team members and champion a culture of learning and innovation.
- Stay ahead of trends in programmatic media, Amazon marketing, and Adobe Marketing Cloud solutions.
- Represent the company in client meetings, workshops, and industry events, showcasing expertise in digital media.
Qualifications
- 10+ years of experience in performance marketing and media strategy, with proven expertise in Amazon DSP campaigns and client management.
- Proficiency in Amazon DSP, including advanced targeting, optimization, and reporting, as well as additional DSPs like Google DV360 and The Trade Desk.
- Experience with A/B testing and optimizing campaign components for performance improvement.
- Hands-on experience with Adobe Campaign Manager (cross-channel campaign orchestration) and Adobe Advertising Cloud (programmatic ad buying).
- Excellent communication and presentation skills, with the ability to articulate complex strategies to both internal teams and clients.
- Strong leadership and mentoring capabilities, with a focus on developing and nurturing talent.
- Ability to lead media pitch processes and develop compelling, data-driven narratives.
- Ability to manage multiple projects and priorities in a fast-paced environment.
- Bachelor’s degree in Marketing, Communications, Business, or a related field
Summary
The recruitment process includes behavioral interviews, a case study, and a final presentation, ensuring a strong alignment between the candidate’s skills and the role’s strategic and operational needs. If you are a seasoned performance marketing expert with a passion for media, CRM, and Amazon DSP, this is an exciting opportunity to make an impact.
Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.
Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.
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