Our client in the banking industry is seeking a Digital Marketing Manager. This will support our client's Personal Savings & Investment portfolio, and will involve working on National Campaigns which include Digital campaigns, Radio/TV campaigns to help drive acquisition growth.
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This is a 12-month contract which requires the talent to work onsite at our client's office in the financial district of Toronto 2-3 days per week, depending on business need.
Advantages
• The role involves developing and executing integrated marketing campaigns and customer strategies, offering a platform to make a measurable impact on customer acquisition, retention, and loyalty.
• This position provides exposure to diverse teams and functions, fostering leadership and collaboration skills while managing multi-functional marketing projects.
• The opportunity to work with media and creative agencies, as well as internal stakeholders, will build strong project management and stakeholder engagement expertise.
• It offers a chance to stay at the forefront of industry trends and regulatory requirements while promoting innovation and creativity within a supportive environment.
Responsibilities
Customer Focus
• Collaborate with business functions and teams to develop and implement omni-channel strategies that drive customer acquisition, deepen relationships, enhance retention, and foster loyalty.
• Design and execute integrated marketing campaigns aligned with business objectives and marketing goals.
• Conduct audience research, including demographic, attitudinal, and behavioral analysis, to inform campaign briefs and strategies.
• Translate marketing goals and consumer insights into compelling communication strategies, emphasizing key benefits, offers, and proof points.
• Develop creative briefs for media and agency partners, evaluate campaign concepts, and assess their impact on customer behavior.
• Leverage media insights to optimize campaign effectiveness and ensure seamless execution of media and creative plans.
• Lead cross-functional marketing teams to execute campaigns across targeted and channel-specific initiatives.
• Formulate and implement marketing strategies, including value propositions and competitive advantages, translating them into actionable marketing plans.
• Monitor campaign performance, take corrective actions as needed, and evaluate campaign effectiveness through post-implementation reviews.
• Use storytelling to communicate marketing results and demonstrate value.
• Manage marketing projects using best practices, ensuring they are delivered on time, on target, and within budget.
• Navigate challenges by engaging stakeholders, aligning resources, and driving cross-functional collaboration.
• Analyze data to draw meaningful insights, make recommendations, and support decision-making with clear, concise narratives.
• Promote innovation by introducing external ideas and fostering a creative environment.
Shareholder Focus
• Manage workload efficiently to meet service and productivity standards.
• Align activities with enterprise frameworks, policies, and business priorities, ensuring compliance and effective program management.
• Exercise discretion and confidentiality, escalating issues as necessary.
• Mitigate risks, resolve high-risk issues promptly, and safeguard organizational interests.
• Conduct research and deliver impactful analyses to inform decision-making and evaluate program effectiveness.
• Continuously assess and improve processes to enhance productivity and efficiency.
• Provide expert guidance and support within the organization, fostering collaboration and alignment across teams.
• Stay informed on industry trends, regulatory changes, and emerging issues to proactively address potential impacts.
• Uphold a culture of risk management and adherence to control processes.
Team and Leadership
• Foster a positive work environment that values innovation, teamwork, and quality service.
• Share knowledge and provide mentorship to team members, contributing to skill development and capacity building.
• Stay current with industry developments and enhance expertise to support business needs.
• Actively manage relationships with stakeholders to build productive partnerships.
• Promote diversity and inclusivity, contributing to a fair and equitable workplace.
• Represent the organization as a brand ambassador internally and externally.
Scope and Expertise
• Serve as a marketing advisor, leading or contributing to projects of moderate scope and complexity.
• Apply deep expertise in marketing with a broad understanding of related areas to drive impactful solutions.
• Stay informed about industry trends, competition, and organizational differentiators.
• Lead projects with advanced analytical methods, stakeholder alignment, and cross-functional collaboration.
• Solve complex problems, establish standards, and contribute to best practices in the field.
• Operate independently as a senior technical lead and guide others in the area of expertise.
Qualifications
Requirements
• 5+ years of experience managing marketing programs
• Ideally, experience in the Banking or Finance industry
• Strong focus on digital campaigns
• Experience working on National campaigns - including Radio/TV
• Strong stakeholder management skills
• Experience with Project Management
• Strong comfort level with Microsoft Office
Summary
If you’re passionate about driving customer engagement, creating innovative marketing strategies, and leading impactful campaigns, we want to hear from you! Join our team and take your marketing career to the next level.
Apply today to seize this exciting opportunity and contribute to our client's success!
Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.
Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.
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Our client in the banking industry is seeking a Digital Marketing Manager. This will support our client's Personal Savings & Investment portfolio, and will involve working on National Campaigns which include Digital campaigns, Radio/TV campaigns to help drive acquisition growth.
This is a 12-month contract which requires the talent to work onsite at our client's office in the financial district of Toronto 2-3 days per week, depending on business need.
Advantages
• The role involves developing and executing integrated marketing campaigns and customer strategies, offering a platform to make a measurable impact on customer acquisition, retention, and loyalty.
• This position provides exposure to diverse teams and functions, fostering leadership and collaboration skills while managing multi-functional marketing projects.
• The opportunity to work with media and creative agencies, as well as internal stakeholders, will build strong project management and stakeholder engagement expertise.
• It offers a chance to stay at the forefront of industry trends and regulatory requirements while promoting innovation and creativity within a supportive environment.
...
Responsibilities
Customer Focus
• Collaborate with business functions and teams to develop and implement omni-channel strategies that drive customer acquisition, deepen relationships, enhance retention, and foster loyalty.
• Design and execute integrated marketing campaigns aligned with business objectives and marketing goals.
• Conduct audience research, including demographic, attitudinal, and behavioral analysis, to inform campaign briefs and strategies.
• Translate marketing goals and consumer insights into compelling communication strategies, emphasizing key benefits, offers, and proof points.
• Develop creative briefs for media and agency partners, evaluate campaign concepts, and assess their impact on customer behavior.
• Leverage media insights to optimize campaign effectiveness and ensure seamless execution of media and creative plans.
• Lead cross-functional marketing teams to execute campaigns across targeted and channel-specific initiatives.
• Formulate and implement marketing strategies, including value propositions and competitive advantages, translating them into actionable marketing plans.
• Monitor campaign performance, take corrective actions as needed, and evaluate campaign effectiveness through post-implementation reviews.
• Use storytelling to communicate marketing results and demonstrate value.
• Manage marketing projects using best practices, ensuring they are delivered on time, on target, and within budget.
• Navigate challenges by engaging stakeholders, aligning resources, and driving cross-functional collaboration.
• Analyze data to draw meaningful insights, make recommendations, and support decision-making with clear, concise narratives.
• Promote innovation by introducing external ideas and fostering a creative environment.
Shareholder Focus
• Manage workload efficiently to meet service and productivity standards.
• Align activities with enterprise frameworks, policies, and business priorities, ensuring compliance and effective program management.
• Exercise discretion and confidentiality, escalating issues as necessary.
• Mitigate risks, resolve high-risk issues promptly, and safeguard organizational interests.
• Conduct research and deliver impactful analyses to inform decision-making and evaluate program effectiveness.
• Continuously assess and improve processes to enhance productivity and efficiency.
• Provide expert guidance and support within the organization, fostering collaboration and alignment across teams.
• Stay informed on industry trends, regulatory changes, and emerging issues to proactively address potential impacts.
• Uphold a culture of risk management and adherence to control processes.
Team and Leadership
• Foster a positive work environment that values innovation, teamwork, and quality service.
• Share knowledge and provide mentorship to team members, contributing to skill development and capacity building.
• Stay current with industry developments and enhance expertise to support business needs.
• Actively manage relationships with stakeholders to build productive partnerships.
• Promote diversity and inclusivity, contributing to a fair and equitable workplace.
• Represent the organization as a brand ambassador internally and externally.
Scope and Expertise
• Serve as a marketing advisor, leading or contributing to projects of moderate scope and complexity.
• Apply deep expertise in marketing with a broad understanding of related areas to drive impactful solutions.
• Stay informed about industry trends, competition, and organizational differentiators.
• Lead projects with advanced analytical methods, stakeholder alignment, and cross-functional collaboration.
• Solve complex problems, establish standards, and contribute to best practices in the field.
• Operate independently as a senior technical lead and guide others in the area of expertise.
Qualifications
Requirements
• 5+ years of experience managing marketing programs
• Ideally, experience in the Banking or Finance industry
• Strong focus on digital campaigns
• Experience working on National campaigns - including Radio/TV
• Strong stakeholder management skills
• Experience with Project Management
• Strong comfort level with Microsoft Office
Summary
If you’re passionate about driving customer engagement, creating innovative marketing strategies, and leading impactful campaigns, we want to hear from you! Join our team and take your marketing career to the next level.
Apply today to seize this exciting opportunity and contribute to our client's success!
Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.
Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.
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