We are seeking an experienced and strategic Senior Marketing Lead to drive marketing initiatives across North America. This role is responsible for the planning, development, and execution of impactful campaigns that align with both global and local marketing strategies. The ideal candidate brings creative vision, strong storytelling skills, and a proven ability to manage integrated campaigns across various platforms.
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Advantages
Strategic leadership role with high visibility across North American and global teams
Opportunities to shape brand presence and influence public perception
Work alongside talented professionals across communications, sustainability, and infrastructure sectors
Contribute to award-winning, socially impactful infrastructure projects
Dynamic and collaborative work environment
Professional development and growth opportunities
Travel across North America and beyond for events and campaigns
Responsibilities
Lead content strategy and execution across corporate channels (internal and external)
Create compelling marketing copy to highlight people, projects, and core values
Implement global branding campaigns at the regional level
Collaborate with teams to identify and promote newsworthy content
Ensure adherence to brand guidelines and communication protocols
Manage advertising strategy including SEO/SEM, Google Ads, and print/digital placements
Produce corporate marketing materials, including brochures and presentations
Research and coordinate award submissions for projects and workplace excellence
Build and maintain strong relationships with internal teams and external partners
Manage strategic sponsorships and attendance at industry events and conferences
Monitor and report on social media and campaign performance metrics
Support business development through thought leadership, content, and speaking opportunities
Mentor and guide junior marketing team members
Other duties as assigned
Qualifications
University degree in Marketing, Communications, Business, or related field; or diploma in Visual/Graphic Design
Minimum 5+ years of experience in senior communications or marketing roles
Strong writing and content development skills
Advanced proficiency in Microsoft Office and CMS platforms
Familiarity with Adobe Creative Suite (Photoshop, Illustrator, InDesign)
Professional demeanor with sound judgment and initiative
Excellent interpersonal and cross-functional collaboration skills
Ability to communicate complex topics in a clear, accessible manner
Strong attention to detail and analytical thinking
Ability to manage multiple projects and stakeholders under tight deadlines
Highly adaptable and responsive to changing business needs
Self-starter able to work independently and engage with senior leadership
Excellent written and spoken English; Spanish is an asset but not required
Summary
This is a unique opportunity to take a leading role in shaping and executing marketing strategies that support high-impact infrastructure initiatives across North America. If you are a strategic thinker, creative communicator, and passionate marketer looking for your next challenge, we encourage you to apply and make a lasting impact in this dynamic, forward-thinking environment.
Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.
Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.
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We are seeking an experienced and strategic Senior Marketing Lead to drive marketing initiatives across North America. This role is responsible for the planning, development, and execution of impactful campaigns that align with both global and local marketing strategies. The ideal candidate brings creative vision, strong storytelling skills, and a proven ability to manage integrated campaigns across various platforms.
Advantages
Strategic leadership role with high visibility across North American and global teams
Opportunities to shape brand presence and influence public perception
Work alongside talented professionals across communications, sustainability, and infrastructure sectors
Contribute to award-winning, socially impactful infrastructure projects
Dynamic and collaborative work environment
Professional development and growth opportunities
Travel across North America and beyond for events and campaigns
Responsibilities
Lead content strategy and execution across corporate channels (internal and external)
Create compelling marketing copy to highlight people, projects, and core values
Implement global branding campaigns at the regional level
...
Collaborate with teams to identify and promote newsworthy content
Ensure adherence to brand guidelines and communication protocols
Manage advertising strategy including SEO/SEM, Google Ads, and print/digital placements
Produce corporate marketing materials, including brochures and presentations
Research and coordinate award submissions for projects and workplace excellence
Build and maintain strong relationships with internal teams and external partners
Manage strategic sponsorships and attendance at industry events and conferences
Monitor and report on social media and campaign performance metrics
Support business development through thought leadership, content, and speaking opportunities
Mentor and guide junior marketing team members
Other duties as assigned
Qualifications
University degree in Marketing, Communications, Business, or related field; or diploma in Visual/Graphic Design
Minimum 5+ years of experience in senior communications or marketing roles
Strong writing and content development skills
Advanced proficiency in Microsoft Office and CMS platforms
Familiarity with Adobe Creative Suite (Photoshop, Illustrator, InDesign)
Professional demeanor with sound judgment and initiative
Excellent interpersonal and cross-functional collaboration skills
Ability to communicate complex topics in a clear, accessible manner
Strong attention to detail and analytical thinking
Ability to manage multiple projects and stakeholders under tight deadlines
Highly adaptable and responsive to changing business needs
Self-starter able to work independently and engage with senior leadership
Excellent written and spoken English; Spanish is an asset but not required
Summary
This is a unique opportunity to take a leading role in shaping and executing marketing strategies that support high-impact infrastructure initiatives across North America. If you are a strategic thinker, creative communicator, and passionate marketer looking for your next challenge, we encourage you to apply and make a lasting impact in this dynamic, forward-thinking environment.
Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.
Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.
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