Reporting to the VP of Marketing and Communications, the Senior Director of Marketing and
Communications will work to propel the organization’s brand image through consistent messaging and
strategy as well as support the capital raise team in growing awareness, consideration, and investment
...
with new clients. They will liaise with internal and external partners to drive awareness of Equiton with
key target markets and play a key role in helping the organization achieve its aggressive growth targets.
Advantages
Education and Experience:
• A minimum of 10 years’ experience in Communications, preferably in Financial Services or a
related category.
• Post-secondary education with a focus on Marketing.
Responsibilities
Key Functions and Responsibilities:
• Develop and implement marketing and communications campaigns and strategies and monitor
their success.
• Define key performance indicators for each communications channel which will indicate a
campaign's level of success and adjust as required.
• Oversee the creation of brand and lead generation advertising that is impactful and will grow
brand recognition and the client base.
• Oversee the creation of marketing and communications collateral to ensure consistency with
the organization's brand, including Fund materials, white papers, website copy, and more.
• Develop a PR strategy and liaise with media to increase the profile of the organization.
• Identify key target markets and product benefits and work with the creative team to create
engaging advertising and informational pieces for a variety of platforms/channels that drive
results.
• Update and create marketing materials such as: Annual Reports, ESG Reports, Performance
Reports, Brochures and other informational pieces and presentations for partners, advisors, and
investors.
• Make recommendations on evolving strategy based on results and competitive intelligence.
• Create internal communication protocols and initiatives that will foster employee morale.
• Ensure there is a tight process that fosters accuracy while delivering materials in a timely and
relevant manner.
Qualifications
Required Skills and Abilities:
• Superior written and verbal communications skills.
• Proven experience managing a high-performance team.
• Ability to influence cross-departmental key stakeholders while maintaining a positive
relationship.
• Ability to turn target market insights into actionable strategies and measure success and adjust
as needed.
• Ability to choose and effectively manage key external partners.
• Experience developing and executing value propositions that are meaningful and differentiating.
2
• Great multi-tasker and capable of simultaneously managing multiple projects with different
deadlines.
• Strong attention to detail with the ability to execute on a variety of projects with high accuracy
while delivering timely content consistently and in a fast-paced environment.
Summary
This role will be in the office 5 days a week so you must be comfortable with that.
Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.
Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.
show more
Reporting to the VP of Marketing and Communications, the Senior Director of Marketing and
Communications will work to propel the organization’s brand image through consistent messaging and
strategy as well as support the capital raise team in growing awareness, consideration, and investment
with new clients. They will liaise with internal and external partners to drive awareness of Equiton with
key target markets and play a key role in helping the organization achieve its aggressive growth targets.
Advantages
Education and Experience:
• A minimum of 10 years’ experience in Communications, preferably in Financial Services or a
related category.
• Post-secondary education with a focus on Marketing.
Responsibilities
Key Functions and Responsibilities:
• Develop and implement marketing and communications campaigns and strategies and monitor
their success.
• Define key performance indicators for each communications channel which will indicate a
campaign's level of success and adjust as required.
• Oversee the creation of brand and lead generation advertising that is impactful and will grow
brand recognition and the client base.
...
• Oversee the creation of marketing and communications collateral to ensure consistency with
the organization's brand, including Fund materials, white papers, website copy, and more.
• Develop a PR strategy and liaise with media to increase the profile of the organization.
• Identify key target markets and product benefits and work with the creative team to create
engaging advertising and informational pieces for a variety of platforms/channels that drive
results.
• Update and create marketing materials such as: Annual Reports, ESG Reports, Performance
Reports, Brochures and other informational pieces and presentations for partners, advisors, and
investors.
• Make recommendations on evolving strategy based on results and competitive intelligence.
• Create internal communication protocols and initiatives that will foster employee morale.
• Ensure there is a tight process that fosters accuracy while delivering materials in a timely and
relevant manner.
Qualifications
Required Skills and Abilities:
• Superior written and verbal communications skills.
• Proven experience managing a high-performance team.
• Ability to influence cross-departmental key stakeholders while maintaining a positive
relationship.
• Ability to turn target market insights into actionable strategies and measure success and adjust
as needed.
• Ability to choose and effectively manage key external partners.
• Experience developing and executing value propositions that are meaningful and differentiating.
2
• Great multi-tasker and capable of simultaneously managing multiple projects with different
deadlines.
• Strong attention to detail with the ability to execute on a variety of projects with high accuracy
while delivering timely content consistently and in a fast-paced environment.
Summary
This role will be in the office 5 days a week so you must be comfortable with that.
Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.
Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.
show more