Digital Platform Lead

You will build, execute, and manage a strategic social and digital media plan to enhance the organization's profile and presence. Responsibilities include website management, driving digital traffic and leads, employing SEO and SEM strategies, and managing social media analytics. The role involves overseeing social advocacy, engaging in social listening, and safeguarding the organization's reputation. The specialist will contribute to growth through promotions and campaigns, monitor compliance, and use various digital tools for lead generation and reporting. Candidates should have a Bachelor’s Degree in Marketing, 3-5 years of digital media experience, strong communication and organizational skills, and proficiency in tools like Pardot, Sitefinity CMS, Sprout Social, and LinkedIn Navigator.

Advantages
Build, execute, and manage a strategic social and digital media plan to amplify the organization's social and digital profile and presence.

Responsibilities
Key Responsibilities:
Website Management:

Ongoing management and optimization of the corporate website.
Determine website needs and capabilities.
Update and maintain company content on the website.
Digital Presence & Lead Generation:

Drive consistent, relevant traffic and leads from our digital presence.
Utilize SEO (Search Engine Optimization) and SEM (Search Engine Management) best practices and strategies.
Social Media Management:

Support the organization’s social media profile and presence.
Oversee social media analytics, review industry trends and campaigns, and provide recommendations for program development and business planning.
Manage Sprout Social Advocacy tool, collaborate with content strategists, and support employee engagement.
Employ active social listening and engage in relevant social discussions about the organization, competitors, and the overall industry.
Campaigns & Promotions:

Contribute to the growth and development of the organization through social and digital promotions and campaigns.
Track campaign success using KPIs and present results in monthly dashboards.
Use tools like Pardot, LinkedIn Navigator, and LinkedIn targeted posts to support events and lead generation.
Compliance & Risk Mitigation:

Monitor compliance with all online policies, procedures, and brand guidelines.
Act as the organization’s first line of offense and defense in safeguarding the company's reputation on social and digital channels.
Identify areas of concern and take appropriate action.

Qualifications
Education:

Bachelor’s Degree with a specialization in Marketing.
Experience:

5+ years of experience in a digital media/marketing role.
5+ years of proven experience with display and social media, including programmatic display, Facebook Ads, Instagram, Twitter, and other platforms.

Skills:

Ability to influence, adjust to changing priorities, and drive the team towards results.
Self-starter with demonstrated ability to take initiative.
Ability to manage multiple senior-level stakeholders.
Professional representation of the organization through social and digital channels.
Proficiency in technology, including Pardot campaign creation, Sitefinity CMS (or similar CMS), Sprout Social, and LinkedIn Navigator.
Strong interpersonal and communication skills with the ability to develop and build relationships with internal and external partners.
Active and well-rounded personal presence on social media, with a command of each network and their best practices.
Passion for Marketing and Communications.
Leadership skills to guide and mentor other team members.
Strong organizational skills and an eye for detail, ensuring excellence in execution.

Summary
Please apply today for immediate consideration.
A member of our team will be in touch to evaluate qualified applicants.

Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.

Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.