Digital Marketing Specialist - Hybrid

appealing to support our company’s marketing and communications efforts. The successful
candidate will be required to utilize various multimedia tools and techniques to produce content
that meets the needs of our stakeholders. This individual will work closely with our marketing
team to assist with the execution of campaigns, develop marketing collateral for our internal and
external customers, and contribute to the overall success of the company.
If you’re a data-driven marketer with expertise in SEO, analytics, and advertising platforms, we
want to hear from you!

Advantages
Collaboration & Innovation:
o Work cross-functionally with design, and sales teams to align marketing efforts with
overall business objectives.
o Stay updated on digital marketing trends, tools, and best practices to ensure we remain
at the forefront of the industry.

Responsibilities
Requirements:
 Bachelor’s degree in marketing, Business, or a related field.
 Minimum of 8 years of experience in B2B digital marketing, with a focus on social media,
email marketing, and paid promotion strategies

 Proven experience in digital marketing, with a strong focus on SEO, Google Analytics,
and Meta Analytics.
 Proven experience working with Adobe Creative Suite.
 Ability to design and create engaging ads and marketing collateral using Adobe Creative
Suite.
 Proficiency in managing Google Ads and Facebook Ads campaigns.
 Strong understanding of KPI and ROI reporting and data analysis to drive performance
improvements.
 Knowledge of inbound and outbound marketing strategies and tools.
 Proficiency in graphic creation tools such as Adobe Creative Suite, social media
management tools, email marketing platforms, and analytics tools. Exceptional written
and verbal communication skills.
 Strong organizational and time management abilities.
 Ability to work effectively both independently and as part of a team.
 Excellent problem-solving, organizational, and communication skills.
 Google Analytics certification and/or Google Ads certification is a plus.

Qualifications
Job Duties:
 SEO Strategy & Execution:
o Develop and implement SEO strategies to improve organic search rankings and drive
website traffic.
o Conduct keyword research, competitor analysis, and optimize on-page/off-page SEO.
o Monitor and report on SEO performance, identifying opportunities for continuous
improvement.
 Analytics & Reporting:
o Utilize Google Analytics, Meta Analytics, and other tools to track campaign performance
and user behavior.
o Create and present KPI reports to measure success and guide strategic decision-making.
o Leverage data insights to optimize campaigns and improve ROI.
 Digital Advertising Creation and Management:
o Plan, create, execute, and optimize Google Ads and Facebook Ads campaigns.
o Graphics creation: Develop visually engaging and impactful graphics using Adobe
Creative Suite.
o Manage ad budgets, A/B testing, and campaign tracking to achieve marketing goals.
o Design effective ad content and landing pages.
o Develop and implement digital communication strategies: Create and execute
comprehensive digital marketing plans, including social media, email marketing, and
paid promotion campaigns, to increase brand awareness, engagement, and lead
generation.
o Lead paid promotion best practice: Oversee and orchestrate the team’s paid promotion
strategies, including establishing best practices, and monitoring performance metrics to
optimize strategy.

o Design and execute email marketing campaigns: Create and manage targeted email
campaigns, including content creation, graphics, list segmentation, and performance
analysis, to drive engagement and conversions.
o Implement social media strategies: Plan and execute social media campaigns across
various platforms, to increase brand visibility and generate leads.
o Analyze and report on campaign performance: Monitor and evaluate the effectiveness
of digital marketing efforts, using analytics tools and KPIs, to inform future strategies
and optimize ROI.
 Inbound & Outbound Marketing:
o Develop, create and execute inbound marketing strategies, including email campaigns,
content marketing, and lead nurturing workflows.
o Drive outbound marketing initiatives, such as paid media, display ads, and direct
response campaigns.
 Collaboration & Innovation:
o Work cross-functionally with design, and sales teams to align marketing efforts with
overall business objectives.
o Stay updated on digital marketing trends, tools, and best practices to ensure we remain
at the forefront of the industry.

Summary
Inbound & Outbound Marketing:
o Develop, create and execute inbound marketing strategies, including email campaigns,
content marketing, and lead nurturing workflows.
o Drive outbound marketing initiatives, such as paid media, display ads, and direct
response campaigns.

Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.

Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.