Digital Marketing Specialist | Demand Generation | On-site

If you feel that this role is interesting, and your profile is a good fit, I'd love to hear from you! The best and fastest way to get a response is to submit your updated resume to andy.wettlaufer@randstaddigital.com

Advantages
Career growth and development
Competitive salary
Flexible health benefits and plans

Responsibilities
Manage and optimize marketing budgets to maximize ROI, using data-driven insights to improve performance.
Develop, execute, and manage comprehensive digital marketing campaigns across platforms such as Google (SEM and product listings), Meta ads, influencer outreach, and email marketing to boost eCommerce sales.
Lead influencer marketing initiatives, including strategy, outreach, and campaign activation.
Collaborate with cross-functional teams to build high-conversion landing pages, enhance site performance, and create a seamless user experience.
Monitor and analyze the effectiveness of all digital campaigns, providing in-depth reports and optimizing for KPIs such as conversions, CTR, ROAS, and ACOS.
Leverage analytical tools to track performance across multiple channels, ensuring accurate attribution and data interpretation.
Implement a structured approach to A/B testing and creative optimization, continuously improving advertising performance.
Explore new audiences and demographics, expanding reach and scaling campaigns to drive growth.
Stay informed on emerging digital marketing technologies and trends, providing recommendations for innovative approaches.

Qualifications
Bachelor’s degree in Marketing, eCommerce, Business, or a related field preferred.
Experience in advertising agencies, eCommerce, tech platforms, or direct-to-consumer (DTC) brands.
Proven track record of managing and optimizing a 7-figure annual advertising budget.
Demonstrable success in driving eCommerce revenue through targeted digital strategies and campaign optimization.
Hands-on experience with executing digital marketing campaigns, including Google SEM/product listings, Meta ads, influencer marketing, and email strategies.
Proficiency with email marketing platforms such as Klaviyo, Omnisend, or ActiveCampaign.
Familiarity with influencer marketing platforms (Upfluence, GRIN, Whalar, CreatorIQ) is a plus.
Strong knowledge of website analytics tools (Google Analytics, Meta Ads Manager, Adobe Analytics, Triple Whale, Hotjar, etc.).
Expertise in optimizing landing pages, improving user funnels, and executing A/B and multivariate tests.
Strong analytical skills with a data-driven mindset.
Ability to stay up-to-date with the latest industry trends and apply best practices in digital marketing and eCommerce.

Summary
Our client is seeking a highly motivated, detail-oriented Digital Marketing Specialist (e-Commerce) to join their team. This role will be pivotal in driving eCommerce revenue growth across Canada and the USA through digital advertising and email marketing. This is a permanent and fully on-site position based in Markham, ON.

Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.

Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.