Role Overview
To support continued platform development and site migration, the DXP team is seeking a Content Creator specializing in SEO. This position will play a vital role in supporting
the DXP solution by supporting the planning, development, editing and preparation of web site content in support of the team’s site migration efforts. The particular emphasis
...
of this role will be on creation of SEO content, as well as supporting other content creation activities as required.
The Content Creator develops compelling and relevant content for the clients web site and other digital properties. They create written content, messaging and headlines that align with the brand and strongly engages the target audience. They shape the narrative and ensures consistent messaging across various channels. The SEO
specialist crafts effective content to rank on search engines, supporting both technical and content SEO efforts. This includes being able to conduct meaningful SEO research,
engage in relevant keyword planning, develop meta tiles and descriptions and support incorporation of keywords into written content.
Required Skills
Skills sought in a successful candidate include:
•Expertise in both technical and content-based search engine optimization
•activities.
•Strong keyword analysis and research skills, and the ability to identify and
craft meaningful target SEO keywords to support enhanced search results for
clients content.
•Proven expertise in writing strongly performing meta tags and meta
descriptions that uniquely position web site content.
•Strong consulting expertise and the ability to independently identify,
investigate and recommend appropriate approaches and strategies
•Experience in planning, structuring, aligning and organizing content for
•engagement and meaning
•Strong marketing and communication abilities and the ability to design and
•develop engaging content that supports priority outcomes
•Deep expertise in research, facilitation, interviewing and compiling input to
support content creation
•Audio, photo and video editing skills and experience working with common
toolsets and media content types and related software
•Strong design and layout skills
•Demonstrated ability to support creation of coherent designs and sustain
brand alignment
•Strong planning, organizational and management skills
•Exceptional ability to collaborate and consult with a variety of people,
including
•creative, technical, subject matter and executive audiences
•Superior oral and written communication and interpersonal skills, including
excellent active listening skills
•Problem-solving and root cause analysis skills
•Experience working in an agile mode of operations
•Strong experience with content creation and editing in Content Management
Systems (CMS).
•Experience working with Drupal 10, Drupal multisite and Acquia Site Studio
is highly desirable
•Experience managing work in Microsoft Azure DevOps
•Higher education or public sector experience is highly desirable
Advantages
Work for an organization in the eduction sector to build a platform that will help in creating digital campuses. simplify and personalize the experience for prospects, applicants, students, learners, and alumni as they explore what the client has to offer and access services.
Responsibilities
Responsibilities of the role include:
•Conducting keyword research and identifying optimal keyword strategies for strong search engine performance in delivering on desired client outcomes
•Development of all SEO content, including compelling and relevant meta titles and meta descriptions for site content
•Ensuring strong technical SEO performance of sites as they are migrated
•Supporting the planning and development of the experiences and user journeys to be supported by each web site
•Contributing to the development and structuring of site navigation and page hierarchy to support the planned experience
•Requirements gathering, facilitating workshops and conducting interviews, research and analysis to identify desired content and shape key messages
•Actively engaging in the review of existing site content with client groups and
•identifying and planning existing content to be migrated adapted, new content to be developed and content to be removed in delivering on the planned experience.
•Editing and refining input content to create coherent and aligned content
•Collaboratively working with the content team to effectively prioritize, plan and integrate desired keywords into new site content.
•Collaborating with artists, designers, marketing, developers and analysts to create a refined and integrated experience
•Identifying, selecting, editing other supporting content and media
•Ensuring brand consistency and alignment in all delivered content
Qualifications
Education
A degree in Business, Marketing, Information Technology Services or a related
field.
Experience:
•At least five years of hands-on experience in large, complex environments
•A minimum of three years of progressive experience researching, building and refining web content
•A minimum of three years of progressive experience in reserching, building and optimizing web site SEO content
Summary
They create written content, messaging and headlines that align with the brand and strongly engages the target audience. They shape the narrative and ensures consistent messaging across various channels. The SEO specialist crafts effective content to rank on search engines, supporting both technical and content SEO efforts. This includes being able to conduct meaningful SEO research, engage in relevant keyword planning, develop meta tiles and descriptions and support incorporation of keywords into written content.
Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.
Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.
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Role Overview
To support continued platform development and site migration, the DXP team is seeking a Content Creator specializing in SEO. This position will play a vital role in supporting
the DXP solution by supporting the planning, development, editing and preparation of web site content in support of the team’s site migration efforts. The particular emphasis
of this role will be on creation of SEO content, as well as supporting other content creation activities as required.
The Content Creator develops compelling and relevant content for the clients web site and other digital properties. They create written content, messaging and headlines that align with the brand and strongly engages the target audience. They shape the narrative and ensures consistent messaging across various channels. The SEO
specialist crafts effective content to rank on search engines, supporting both technical and content SEO efforts. This includes being able to conduct meaningful SEO research,
engage in relevant keyword planning, develop meta tiles and descriptions and support incorporation of keywords into written content.
Required Skills
...
Skills sought in a successful candidate include:
•Expertise in both technical and content-based search engine optimization
•activities.
•Strong keyword analysis and research skills, and the ability to identify and
craft meaningful target SEO keywords to support enhanced search results for
clients content.
•Proven expertise in writing strongly performing meta tags and meta
descriptions that uniquely position web site content.
•Strong consulting expertise and the ability to independently identify,
investigate and recommend appropriate approaches and strategies
•Experience in planning, structuring, aligning and organizing content for
•engagement and meaning
•Strong marketing and communication abilities and the ability to design and
•develop engaging content that supports priority outcomes
•Deep expertise in research, facilitation, interviewing and compiling input to
support content creation
•Audio, photo and video editing skills and experience working with common
toolsets and media content types and related software
•Strong design and layout skills
•Demonstrated ability to support creation of coherent designs and sustain
brand alignment
•Strong planning, organizational and management skills
•Exceptional ability to collaborate and consult with a variety of people,
including
•creative, technical, subject matter and executive audiences
•Superior oral and written communication and interpersonal skills, including
excellent active listening skills
•Problem-solving and root cause analysis skills
•Experience working in an agile mode of operations
•Strong experience with content creation and editing in Content Management
Systems (CMS).
•Experience working with Drupal 10, Drupal multisite and Acquia Site Studio
is highly desirable
•Experience managing work in Microsoft Azure DevOps
•Higher education or public sector experience is highly desirable
Advantages
Work for an organization in the eduction sector to build a platform that will help in creating digital campuses. simplify and personalize the experience for prospects, applicants, students, learners, and alumni as they explore what the client has to offer and access services.
Responsibilities
Responsibilities of the role include:
•Conducting keyword research and identifying optimal keyword strategies for strong search engine performance in delivering on desired client outcomes
•Development of all SEO content, including compelling and relevant meta titles and meta descriptions for site content
•Ensuring strong technical SEO performance of sites as they are migrated
•Supporting the planning and development of the experiences and user journeys to be supported by each web site
•Contributing to the development and structuring of site navigation and page hierarchy to support the planned experience
•Requirements gathering, facilitating workshops and conducting interviews, research and analysis to identify desired content and shape key messages
•Actively engaging in the review of existing site content with client groups and
•identifying and planning existing content to be migrated adapted, new content to be developed and content to be removed in delivering on the planned experience.
•Editing and refining input content to create coherent and aligned content
•Collaboratively working with the content team to effectively prioritize, plan and integrate desired keywords into new site content.
•Collaborating with artists, designers, marketing, developers and analysts to create a refined and integrated experience
•Identifying, selecting, editing other supporting content and media
•Ensuring brand consistency and alignment in all delivered content
Qualifications
Education
A degree in Business, Marketing, Information Technology Services or a related
field.
Experience:
•At least five years of hands-on experience in large, complex environments
•A minimum of three years of progressive experience researching, building and refining web content
•A minimum of three years of progressive experience in reserching, building and optimizing web site SEO content
Summary
They create written content, messaging and headlines that align with the brand and strongly engages the target audience. They shape the narrative and ensures consistent messaging across various channels. The SEO specialist crafts effective content to rank on search engines, supporting both technical and content SEO efforts. This includes being able to conduct meaningful SEO research, engage in relevant keyword planning, develop meta tiles and descriptions and support incorporation of keywords into written content.
Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.
Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.
show more
