- We are looking for a Digital Marketing Specialist to join a family-owned business in the pharmacy sector, specializing in the sale of vitamins through an e-commerce platform. The business has been established for over a decade and is now looking for a proactive, hands-on expert to revitalize its digital marketing strategy and drive growth. This position will play a key role in managing the company’s online presence and digital campaigns.If you feel that thWe are looking for a Digital Marketing Specialist to join a family-owned business in the pharmacy sector, specializing in the sale of vitamins through an e-commerce platform. The business has been established for over a decade and is now looking for a proactive, hands-on expert to revitalize its digital marketing strategy and drive growth. This position will play a key role in managing the company’s online presence and digital campaigns.If you feel that th
- Join a Team as a Digital Platform LeadAre you passionate about social media and digital marketing? Do you have the skills to amplify a brand's online presence and engage with a dynamic audience? We are looking for a talented Social Media & Digital Marketing Specialist to join our team and take our digital strategy to the next level!You will build, execute, and manage a strategic social and digital media plan to enhance the organization's profile and presenJoin a Team as a Digital Platform LeadAre you passionate about social media and digital marketing? Do you have the skills to amplify a brand's online presence and engage with a dynamic audience? We are looking for a talented Social Media & Digital Marketing Specialist to join our team and take our digital strategy to the next level!You will build, execute, and manage a strategic social and digital media plan to enhance the organization's profile and presen
- We are seeking a dynamic and experienced Program Manager to join our client's team and lead initiatives for one of their consumer brands. Working with channel owners in eCommerce, digital marketing, strategic marketing, brand marketing, print marketing, in-store marketing, and promo programs, this role works to develop high-performing content with a ‘create once, publish everywhere’ philosophy and ensuring a consistent experience for our customers acrossWe are seeking a dynamic and experienced Program Manager to join our client's team and lead initiatives for one of their consumer brands. Working with channel owners in eCommerce, digital marketing, strategic marketing, brand marketing, print marketing, in-store marketing, and promo programs, this role works to develop high-performing content with a ‘create once, publish everywhere’ philosophy and ensuring a consistent experience for our customers across
- We are looking for a Copywriter to support our client's Salesforce Marketing Cloud Agile Marketing Pod. You will leverage your editorial skills to bring the brand's purpose to life and support clients' success. You aim to develop compelling copy solutions while balancing business, marketing, user experience, and technical constraints. The role requires tight deadline management, strong attention to detail, and exceptional interpersonal skills.Advantages– EWe are looking for a Copywriter to support our client's Salesforce Marketing Cloud Agile Marketing Pod. You will leverage your editorial skills to bring the brand's purpose to life and support clients' success. You aim to develop compelling copy solutions while balancing business, marketing, user experience, and technical constraints. The role requires tight deadline management, strong attention to detail, and exceptional interpersonal skills.Advantages– E
- Job Summary:The Product Brand Manager will be responsible for developing and executing the brand strategy for our new product categories. This role requires a dynamic individual with a passion for product innovation, consumer insights, and marketing strategies. The ideal candidate will possess strong leadership skills, a strategic mindset, and the ability to collaborate cross-functionally to drive brand growth and market presence.AdvantagesWhat We Offer:•CJob Summary:The Product Brand Manager will be responsible for developing and executing the brand strategy for our new product categories. This role requires a dynamic individual with a passion for product innovation, consumer insights, and marketing strategies. The ideal candidate will possess strong leadership skills, a strategic mindset, and the ability to collaborate cross-functionally to drive brand growth and market presence.AdvantagesWhat We Offer:•C
- We are looking for a strategic thinker with a strong marketing background, excellent communication skills, and the ability to manage multiple campaigns effectively. The ideal candidate will thrive in a collaborative environment while maintaining a results-driven approach to marketing execution. This is a 12 month hybrid contract. Advantages- Opportunity to work closely with multiple internal stakeholders and external agency partners, gaining cross-functionWe are looking for a strategic thinker with a strong marketing background, excellent communication skills, and the ability to manage multiple campaigns effectively. The ideal candidate will thrive in a collaborative environment while maintaining a results-driven approach to marketing execution. This is a 12 month hybrid contract. Advantages- Opportunity to work closely with multiple internal stakeholders and external agency partners, gaining cross-function
- We are seeking a dynamic Trade Marketing Manager with a passion for streetwear and fashion to join our client on a two year contract basis. This role will require the successful planning and execution of marketing programs with retail partners (wholesale) through a variety of media, activations, and retail marketing initiatives both online and in-store. The ideal candidate will have experience in trade marketing, strong project management skills, and a keeWe are seeking a dynamic Trade Marketing Manager with a passion for streetwear and fashion to join our client on a two year contract basis. This role will require the successful planning and execution of marketing programs with retail partners (wholesale) through a variety of media, activations, and retail marketing initiatives both online and in-store. The ideal candidate will have experience in trade marketing, strong project management skills, and a kee
- Job title: Graphic DesignerType: PermanentLocation: VaudreuilOur client leverages the full scope of its expertise in real estate development, construction, leasing and property management to unlock the maximum social, environmental and economic value of each project.Are you a professional who wants to take on challenges while working as part of a team? Can you be creative in solving problems? Are you thorough and service-oriented? If you are committed toJob title: Graphic DesignerType: PermanentLocation: VaudreuilOur client leverages the full scope of its expertise in real estate development, construction, leasing and property management to unlock the maximum social, environmental and economic value of each project.Are you a professional who wants to take on challenges while working as part of a team? Can you be creative in solving problems? Are you thorough and service-oriented? If you are committed to
- The successful candidate will have admirable communication & time management skills and the desire to work in a fast-paced, ever-changing and hectic environment. Are you tech-savvy? Can you stay calm under pressure? Are you an excellent communicator and self-sufficient? Are you looking for a stable, fun fulfilling job?A customer service position is a role within an organization that focuses on providing assistance and support to customers. The primaryThe successful candidate will have admirable communication & time management skills and the desire to work in a fast-paced, ever-changing and hectic environment. Are you tech-savvy? Can you stay calm under pressure? Are you an excellent communicator and self-sufficient? Are you looking for a stable, fun fulfilling job?A customer service position is a role within an organization that focuses on providing assistance and support to customers. The primary
- The successful candidate will have admirable communication & time management skills and the desire to work in a fast-paced, ever-changing and hectic environment. Are you tech-savvy? Can you stay calm under pressure? Are you an excellent communicator and self-sufficient? Are you looking for a stable, fun fulfilling job?A customer service position is a role within an organization that focuses on providing assistance and support to customers. The primaryThe successful candidate will have admirable communication & time management skills and the desire to work in a fast-paced, ever-changing and hectic environment. Are you tech-savvy? Can you stay calm under pressure? Are you an excellent communicator and self-sufficient? Are you looking for a stable, fun fulfilling job?A customer service position is a role within an organization that focuses on providing assistance and support to customers. The primary
- The successful candidate will have admirable communication & time management skills and the desire to work in a fast-paced, ever-changing and hectic environment. A customer service position is a role within an organization that focuses on providing assistance and support to customers. The primary responsibility of a customer service representative is to ensure customer satisfaction by addressing inquiries, resolving issues, and providing information abouThe successful candidate will have admirable communication & time management skills and the desire to work in a fast-paced, ever-changing and hectic environment. A customer service position is a role within an organization that focuses on providing assistance and support to customers. The primary responsibility of a customer service representative is to ensure customer satisfaction by addressing inquiries, resolving issues, and providing information abou
- We are seeking a dynamic and experienced Performance Marketing Leader to drive strategy and execution across SEM, Amazon DSP, and tools like Adobe Campaign Manager and Adobe Advertising Cloud. In this role, you will lead impactful campaigns, collaborate with cross-functional teams, and contribute to business growth by leveraging 10+ years of experience in the Canadian digital markets. This is a one-year fixed-term contract with potential for growth, initiaWe are seeking a dynamic and experienced Performance Marketing Leader to drive strategy and execution across SEM, Amazon DSP, and tools like Adobe Campaign Manager and Adobe Advertising Cloud. In this role, you will lead impactful campaigns, collaborate with cross-functional teams, and contribute to business growth by leveraging 10+ years of experience in the Canadian digital markets. This is a one-year fixed-term contract with potential for growth, initia
- Job title: Sales and Service CoordinatorLocation: Vaudreuil-DorionAre you looking for an administrative assistant and sales coordinator role with a wide variety of tasks? Are you thorough, have great administrative skills and very organized? If you are committed to excellence, you have a place here at our company in the Vaudreuil-Dorion that specializes in heavy machinery equipment.Advantages- Competitive salary- Parking on site- Stability- Fast-paced andJob title: Sales and Service CoordinatorLocation: Vaudreuil-DorionAre you looking for an administrative assistant and sales coordinator role with a wide variety of tasks? Are you thorough, have great administrative skills and very organized? If you are committed to excellence, you have a place here at our company in the Vaudreuil-Dorion that specializes in heavy machinery equipment.Advantages- Competitive salary- Parking on site- Stability- Fast-paced and
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all about being a digital marketer
A digital marketing specialist can mean many different things. With technology evolving at a rapid pace, the marketing industry is always changing, and so are the roles and responsibilities of marketing professionals who specialize in digital marketing. Working with the marketing team, a digital marketing specialist works on a variety of marketing campaigns, strategies, helps to improve branding and online awareness.
Many digital marketing specialists opt to focus on a specific area such as SEO, paid search (PPC), display media, content marketing, or social media. Digital marketing specialists have a diverse and ever-evolving skillset and to be successful are expected to evolve with the times as marketing and technology change.
what being a digital marketing specialist entails
As with most marketing roles, digital marketing specialists work standard office hours. Due to the online nature of their work, working remotely is also a strong possibility. Your main role is to create and execute digital marketing campaigns to support company marketing and advertising objectives. You’ll work collaboratively with other marketing professionals, and report to a leader in the marketing department such as a marketing manager, director or project manager.
average digital marketing salaries
Since the digital marketing specialist title is somewhat general, salary ranges can vary quite a bit depending on what type of digital marketing you are doing, your area of specialization and the type of setting you work in (freelance, remote, agency, or in-house). Entry level positions for digital marketing specialists have a starting salary that ranges from $45,000 to $55,000 depending on your specific role. With 7 or more years of experience, you can expect to make upwards of $80,000.
Having specialized skills or working in larger cities with a strong business and technology sector such as in Toronto, Kitchener-Waterloo, and Vancouver could increase your annual salary.
your day to day tasks
Your day-to-day tasks will depend on the campaign you are working on. Some of the common tasks associated with this position include the following:
- creating, monitoring, and executing marketing campaigns
- writing marketing copy for email marketing, brochures, websites and blogs
- updating the company website and social media accounts
- performing competitive research
- determining new online marketing opportunities
- reviewing analytics and campaign results
- working with contractors and vendors to execute campaigns
- attending or leading client meetings
- keeping up to date with current digital marketing news and trends
- reporting on campaign results
where you can work
Digital marketing specialists are increasingly in demand. All companies have a need for digital marketing. With most of their work being completed online, digital marketing professionals can work in-house, with a marketing agency, work remotely or from home, or even start their own marketing company.
With the ability to work online, many companies are willing to allow you to work remotely, however, regions such as the Greater Toronto Area, Montreal and Vancouver regularly have companies in need of digital marketers.
what you bring to the table
While having a specialized skill or knowledge area is important to differentiate yourself from other job candidates, it’s important that you are well rounded and have strong overall marketing, technology, and business acumen. The top skills required for you to work as a digital marketing specialist include:
- project management
- communications and presentation skills
- expertise with email marketing, social media, digital communications, CRM and/orweb development
- attention to detail and organizational skills
- marketing expertise – PPC, SEO, SEM, etc.
- analytics skills – Google Analytics
- basic programming and HTML skills
training and certifications
Digital marketing specialists typically have a college diploma or university degree in marketing, communications, advertising, business, or another related area of study. Most also have a post-graduate degree specializing in a particular area of digital marketing.
As part of professional development, you will be expected to keep up with industry trends, acquire new skills, learn how to use new software and analytics programs as they come to market, and acquire marketing and business certifications as required such as Google Analytics, Google AdWords, MailChimp, Facebook insights, and HubSpot certification.
where your career is headed
Most digital marketing specialists move on to other roles within the marketing department such as marketing managers, team leads, consultants, or even open your own marketing agency once you’ve collected enough industry experience. Since marketing is ever-changing, there are likely to be new roles that have yet to be discovered.
Are you looking to take the next step in your marketing career? Are you a company that is looking for marketing talent? Contact Randstad Canada today!