in-demands skills for marketing professionals in 2024
New to the list of in-demand skills for 2024 and at the second position on our best skills list is social media. Other leading skills to make our list this year include specialized skills, such as digital marketing experience and an understanding of SEO marketing and KPIs. Candidates looking for a job in the marketing industry should be sure to include any of these valuable skills on their resumes.
Candidates looking for a job in marketing should be sure to include one of these valuable skills in their CV.
1. project management
In 2024, marketing professionals must have project management skills as the industry demands efficient coordination, tight timelines, and collaboration. With project management expertise, marketers can streamline campaigns, meet deadlines, and optimize resources for success in today's dynamic and competitive marketing environment.
2. social media
Social media is an indispensable skill for marketing professionals as it enables them to tap into vast global audiences, cultivate meaningful brand relationships, adapt to evolving trends, and ultimately, drive tangible business results in the digital age.
3. digital marketing
With more businesses and consumers preferring a digital-first shopping experience, employers are actively seeking candidates with experience managing digital marketing campaigns. If you have experience with any type of digital marketing, including SEO, paid advertising, email or social media, be sure to list these skills on your resume.
4. public relations
Public relations (PR) is like being the friendly face of a company. People in PR handle everything from how people see the company in the media to how the company handles tough situations. PR is all about building good connections with the people who matter and making sure everyone thinks highly of the organization.
5. SEO search engine optimization
Let’s face it: if your company’s online content doesn’t rank high on the major search engines, including Google, Bing and Yahoo, the chances of consumers learning about your business quickly diminish. Business leaders understand this factor, which is why the demand for SEO experts who have an in-depth understanding of various search engine algorithms is in such high demand.
6. newsletters
Newsletters are a versatile communication tool employed by companies to deliver curated content, share company updates, provide industry insights, promote products or services, and foster ongoing engagement with subscribers. Creating newsletters is an important skill as they serve as a valuable resource for both information and relationship-building.
7. key performance indicators (KPI’s)
Key Performance Indicators (KPIs) are specific, measurable metrics used to assess the success of marketing projects. These indicators help measure progress toward goals, track achievements, and make data-driven decisions. Everyone on a marketing team must be aware and aim to hit certain KPIs.
trending marketing certifications in 2024
Almost all certifications on our list for 2024 involve experience working with one of today's most popular marketing software platforms.
From Salesforce and Hubspot to Google Analytics and Google Ads, employers are looking for specialized skills in these areas.
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1. master of business administration (MBA) certification
Having an MBA gives marketing professionals a well-rounded grasp of business, strategy, and leadership. This knowledge helps marketers make smarter decisions, sync up marketing plans with the big picture, and lead teams more effectively. Plus, it can boost career opportunities and unlock higher-level marketing roles, making it a real must-have in the competitive marketing world.
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2. google analytics certification
Google Analytics is a powerful tool that allows sales and marketing teams to track the success of their online marketing campaigns. The good news is that becoming certified in Google Analytics is free. Employers seek candidates with this credential to ensure they can properly track and analyze Google Analytics data.
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3. google adwords certification
Google Ads offers six different types of certifications, including Google Ads Search, Google Ads Video, Google Ads Display, Shopping Ads, Google Ads Measurement, and Google Ads Apps. While you can work towards earning all six certifications, it’s recommended to start with Google Ads Search, since this is the credential that most employers want.
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