In 2024, hybrid working is now seen as a norm for sales industry professionals. Technology also continues to be a major driver in sales with more businesses deploying advanced systems creates a growing demand for tech-savvy workers.
Employers are looking for sales candidates with the experience and skills to leverage digital tools and platforms to track and improve performance on all fronts.
- the best sales jobs for 2024
- sales salaries expectations for 2024
- top industries for sales professionals in 2024
- in-demands skills for sales in 2024
the best sales jobs for 2024
As you look closer at our list of most in-demand jobs in the sales sector for 2024, you’ll see new roles, such as sales retail associates, retail store supervisors, and inside sales representatives.
Positions such as sales managers, account managers, and sales associates are also in high demand for 2024.
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1. sales associates
This customer-facing role sets the tone for a company; individuals in this position interact with customers in person or over the phone, answering questions, providing product information, and completing transactions.
They also follow up on leads and cold-call potential customers. From the first interaction on, sales associates build and maintain strong relationships.
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2. account managers
Account Managers cultivate and maintain client relationships, assess needs, negotiate contracts, and drive sales growth.
They are the primary point of contact, ensuring client satisfaction and contributing to the company's success.
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3. retail sales associates
Retail sales associates top our list this year. Even with inflation, consumers are still shopping.
These associates help customers with their needs, showcase products, process sales, and maintain store presentations.
They play a central role in creating a positive shopping experience and driving store revenue.
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4. retail store supervisors
Retail store supervisors are key in achieving sales goals and upholding store policies. They oversee daily store operations, manage staff, maintain inventory, and ensure a positive shopping experience for customers.
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5. assistant store managers
Assistant store managers collaborate closely with store managers to achieve sales targets and uphold store policies.
They are on the top of our list because they support daily store operations, lead and train staff, maintain inventory, and enhance customer service.
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6. inside sales representatives
Inside Sales Representatives are important for generating revenue for their companies through proactive customer engagement, in-depth product knowledge, persuasive sales techniques, and the nurturing of strong customer relationships, all while operating remotely or within the company's offices.
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7. sales manager
The sales manager is in charge of the sales team. They set sales targets, monitor team performance and analyze sales data.
Managers also train new salespeople and provide ongoing guidance.
The sales manager works closely with the marketing department in many companies to ensure consistent messaging and coordinate lead generation.
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8. technical sales representatives
These sales experts typically handle bottom-of-the-tunnel sales tactics to make that final conversion.
They meet directly, either virtually or in person, to explain the technical information about their goods or services and answer any customer questions.
Their ultimate goal is to help current and potential customers make final purchasing decisions.
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sales salaries expectations for 2024
The average entry-level salary for sales professionals is $64,700 per year, whereas the highest-performing sales professionals earn an average of $90,100 annually.
Mid-level positions earn an average annual salary of $80,100. It's important to note that some sales professionals work on commission, so their overall pay depends on their ability to finalize sales.
Of course, this is just a broad overview of salaries in Canada. To get a more accurate estimation, check out our salary guide.
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Explore the average salaries for your job role in your specific location and understand how your earnings compare to the market average. Our online pay comparison tool makes it easy to see how your current compensation measures up against similar positions based on location.
access the tooltop industries for sales professionals in 2024
While sales experts play a vital role in nearly every industry, some of the most popular sectors that hire these professionals include retail, finance, insurance, manufacturing, and information technology.
in-demands skills for sales in 2024
Nearly every other certification on our list for 2024 involves having experience working with one of today’s most popular sales software platforms.
From Salesforce and Hubspot to Google Analytics and Google Ads, employers are looking for specialized skills in these areas. Discover the most sough-after skills for sales professionals.
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