what is a branch manager?

As a branch manager, you oversee a division or unit in a large corporation, bank or financial institution. You control the company's local office or branch and are in charge of its operations. The duties include growing the business and maintaining its current clientele base. You are in charge of hiring and making important decisions in the company.

Branch managers are in charge of a single unit or division, but they synchronize their operations with the parent company or the corporate headquarters. As the branch's ultimate leader, you are responsible for its successes and failures. You are expected to meet the goals set by the company executives.

As a branch manager, you devise strategies to increase sales and grow the market share. You also oversee all branch operations and organize existing resources to optimize outcomes and increase profits. As the leader, you act as a motivator to steer employees in the right direction. Due to the complexity of your duties, you are expected to have a multi-faceted personality, including analytical thinking, people management and leadership skills. Networking skills are also important since you frequently interact with others and present business ideas to help grow the company.

Would working as a branch manager suit your multi-faceted personality and networking skills? Then read on to find out what competencies and qualifications you need to thrive in a branch manager role.

branch manager jobs
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average branch manager salary

According to Job Bank, the average salary of a branch manager is $82,500 per year. In an entry-level position, you start with a lower salary of $59,670 annually. As a senior branch manager, you earn a higher salary of $195,855 per year.

how to increase the salary of a branch manager

As a branch manager, you start with a lower salary based on your minimal experience and qualifications. With more experience, you earn a higher salary due to the expertise you bring to the company. The industry you work in also influences your earnings. For instance, when you work as a branch manager in the retail sector, you are likely to earn less than a branch manager working for a financial institution. Some industries that require technical expertise rely on branch managers with specializations in the required fields. You can specialize in technical fields like engineering or manufacturing, which attracts a higher salary than non-technical fields, such as office administration.

download our salary guide
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types of branch managers

The area of specialization, as well as the industry you work in, determines your title as a branch manager. Some types of branch managers include:

  • bank branch managers: as a bank branch manager, you are responsible for a local branch or division. You are in charge of making decisions in the local division of the financial institution. You ensure the branch meets its targets and achieves its goals.
  • retail branch managers: in supermarkets and chain stores with various branches countrywide, you can work as a branch manager at a local chain store. Your job is to run its operations and ensure the company's objectives are met. You also assess the local market and suggest the best products to build the market share and improve sales.
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working as a branch manager

Working as a branch manager is rewarding since you contribute to the organization's goals and build your management skills. To become a branch manager, check out the specific responsibilities, work environments and career prospects.

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branch manager skills and education

The educational requirements of branch managers include:

  • bachelor's degree: to become a branch manager, pursue a bachelor's degree in commerce, business administration or another related field. A college diploma is also a good starting point for the role.
  • work experience: before becoming a branch manager, you require extensive experience at various business administration or finance levels. Gain experience through entry-level positions in administrative services and business management. Some companies require certification in health information management. You can get the certification from the Canadian Health Information Management Association (CHIMA).

competencies and characteristics of branch managers

Some of the qualities you require to become a successful branch manager include:

  • communication skills: as a branch manager, you communicate with clients, managers and employees. As such, having excellent verbal and writing skills helps you excel in your role. Good communication skills help you easily explain concepts to employees, discuss company goals, and train new hires.
  • customer service: as a branch manager, your duties involve interacting with clients to ensure they are happy. Since you have monthly sales targets, your customer service skills help nurture client connections and increase sales. Your customer service skills also help you deal with customer complaints.
  • leadership skills: as a branch manager, you are in charge of a group of professionals. You motivate your team and explain expectations. Leadership abilities help you encourage teamwork and delegate new responsibilities to the workers.
  • networking skills: as a branch manager, you interact with clients and top professionals in the industry. Networking skills are important for making professional connections to help you build sales. When attending conferences and events or meeting potential partners, your networking skills help you achieve your goals.
  • computer fluency: since organizations rely on computer software to track funds, create paperwork and manage the entire branch, it is important to have good computer skills. Being tech-savvy helps you operate management software and monitor the performance of your division.
  • analytical skills: as a branch manager, you resolve company problems. You require analytical skills to assess risks and make financial judgements for the branch.
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FAQs

Here, you will find the answers to the most frequently asked questions about the profession of a branch manager.

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meet a recruiter

Make sure your resume is up-to-date, including information about your technical skills and certifications. Then share it with us to connect with a recruiter and be matched with job opportunities.

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